Classic plays are produced all the all the time without subsidy. If you truly want to see it then you will pay what it costs to produce it.
That's your free market solution? That if people want it badly enough they'll pay for it? I don't think that works with Shakespeare plays. That's giving me too much credit for having access to that kind of coin. Just because I want to see these amazing actors replay the War of the Roses, it doesn't mean I'll pay for it. Leave it to the market and all we will see is reality shows.
It is not my solution - it is the solution. They will pay for it. I am not stating that you have to pay for the entire production but that you will purchase the end product for what it costs. People already do so and no subsidy is required at all.
Amazon.com: shakespear
Look at all that Shakespeare product from books to movies right there for you to purchase and enjoy for prices ranging from 1 buck to 20. If you want to enjoy Shakespeare, you will purchase the produce and that will bring more of it to market. Happens every day.
Of course, if you really wanted to enjoy Shakespeare tuning into a TV program is just silly. Look at all th4e actual productions ready and waiting for you to enjoy in person as his plays were meant to be:
Hamlet
All brought to you by capitalism funded entirely by people willing to pay the cost of production to enjoy a product.