This looked interesting.
"[A] deeply researched account of the ideological underpinnings of the company's rise...[It] makes for compelling and provocative reading, complicating any simplistic view about why many Americans are enthusiastic about Wal-Mart, even as it seems to grind down wages, stamp out unions, advance a desolate model of exurban life, and eviscerate the small towns in its path. --Rob Horning (popmatters.com )"
walmart [ame=http://www.amazon.com/Serve-God-Wal-Mart-Christian-Enterprise/dp/0674057406/ref=pd_sim_b_1]Amazon.com: To Serve God and Wal-Mart: The Making of Christian Free Enterprise (9780674057401): Bethany Moreton: Books[/ame]
'Moreton provides both a bird's eye view of the corporation's history and the in-store perspective of a great many interviewed employees. Her wide-lensed analysis includes in its focus aspects as divergent as the sleepy Ozarks of the early 20th century, the turbulent Latin America of the late 20th century and the network of conservative free market fundamentalists who dutifully prepared the way for Wal-Mart's meteoric rise...To Serve God and Wal-Mart can be seen as a case study, a scrutiny of the all-too-familiar larger phenomenon, that strange conflation of metaphysics and economics, where the Dow Jones average moves in mysterious increments according to unknown and unknowable vagaries, and the individual is sacrificed on the altar of corporate profit. Is this how a merciful God distributes His favor? Or could it be that religion is being used in that old familiar way, to legitimize exploitation otherwise abhorrent?' Matthew Pulver