Annie
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- Nov 22, 2003
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http://www.timesonline.co.uk/article/0,,7-1737856,00.html
Future perfect: how to be a 'real' man again
Carol Midgley
Women rule says Michael Buerk, and feminism is triumphant at home, at work, even in TV ads. The woman who coined the word 'metrosexual' explains how men can reclaim their masculinity, and we publish an extract from her new book
WHOD be one of you, eh chaps? Lets be honest, your CV these days is hardly enviable. Outperformed by girls at school, emasculated by women at home and at work, shockingly dislocated from your emotions and the hapless joke figure in endless TV commercials and sitcoms whose message is that females rule and men are fools.
Well wise up, because apparently its time to say enough is enough; the ridicule of men must stop. The pendulum of power has swung too far into the female corner and you must stand up and assert your right to masculinity. Stop apologising for it, be comfortable with it, but while youre at it try to embrace a few female traits such as compromise, communication and learning to multitask.
It is called M-ness and it is The Future of Men at least according to one particular woman who has written a book with just this title. Marian Salzman, with her co- authors Ira Matathia and Ann OReilly, is the American trendspotter who coined the term meterosexual to describe a certain breed of straight, sensitive, modern men who see nothing wrong with exfoliating and going to see a weepy film. Now she has come up with another concept to which all males must apparently subscribe if they wish to reclaim their space, their sense of worth and even themselves.
Indeed, she believes the revolution is already under way and that this is the dawning of the Age of M-ness.
Whats that being shouted from the bar of the Ferret and Firkin? What a load of bollocks? Undeniably there will be plenty of men who will laugh into their pints at the very idea. But Salzman, an executive vice-president at the advertising agency J. Walter Thompson, has serious points to make about where men go from here. Society has changed for ever, she says, so males must adapt if they are to reassert themselves in a world increasingly defined and dominated by femininity.
It is not just men who are fed up with male-bashing. Research shows that women, too, want men to assert themselves as confident, vital, masculine partners. They want real men back...