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Harry And Louise Back On TV, Supporting Health Care Reform (VIDEO)
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Harry And Louise Back On TV, Supporting Health Care Reform (VIDEO)
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AP/Huffington Post | ALAN FRAM
First Posted: 07-16-09 03:07 PM | Updated: 07-16-09 05:50 PM
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Read More: Harry And Louise, Harry And Louise Ads, Harry And Louise Back, Harry And Louise For Health Care Reform, Harry And Louise New Advertisement, Harry Louise Ads, Harry Louise Advertisements, New Harry And Louise Ad, Politics News
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WASHINGTON Harry and Louise are coming back to television screens across the country to talk about overhauling health care. This time, they've switched sides.
TV ads featuring the fictional couple played a big role in derailing President Bill Clinton's effort to revamp the medical system in the 1990s. Back then, actors Louise Caire Clark and Harry Johnson played a middle-class couple worrying about the changes, and the ads were sponsored by the insurance industry, which was fighting Clinton's plan.
Now, they will appear in a $4 million TV campaign supporting a reshaping of health care, sponsored by Families USA, which champions affordable health care for families, and the Pharmaceutical Research and Manufacturers of America. The two groups, often at odds, have joined forces this year to support some general principles behind revamping health care, such as making it more affordable for low-income people.
The ads begin airing this weekend and will run at least three weeks on national cable and network news shows.
In 1993 and 1994, the Harry and Louise ad campaign cost an estimated $14 million to $20 million. Fourteen spots were produced, compared to one this time.
In the new commercial, the characters discuss a need for affordable health coverage that people can keep if they change or lose their jobs. They don't mention some of the issues dividing lawmakers, such as whether there should be optional government-run insurance or requirements that employers cover their workers, or how to pay for it.
"It sounds simple enough," Harry tells Louise as they enjoy coffee at a kitchen table, just as they did in the earlier ads.
"A little more cooperation, a little less politics and we can get the job done this time," Louise says.
Story continues at link
check out the Video
Harry And Louise Back On TV, Supporting Health Care Reform (VIDEO)
digg stumble reddit del.ico.us
AP/Huffington Post | ALAN FRAM
First Posted: 07-16-09 03:07 PM | Updated: 07-16-09 05:50 PM
I Like ItI Dont Like It
Read More: Harry And Louise, Harry And Louise Ads, Harry And Louise Back, Harry And Louise For Health Care Reform, Harry And Louise New Advertisement, Harry Louise Ads, Harry Louise Advertisements, New Harry And Louise Ad, Politics News
Be the First to Submit
This Story to Digg
Buzz up!
Get Breaking News Alerts
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Share Print Comments
WASHINGTON Harry and Louise are coming back to television screens across the country to talk about overhauling health care. This time, they've switched sides.
TV ads featuring the fictional couple played a big role in derailing President Bill Clinton's effort to revamp the medical system in the 1990s. Back then, actors Louise Caire Clark and Harry Johnson played a middle-class couple worrying about the changes, and the ads were sponsored by the insurance industry, which was fighting Clinton's plan.
Now, they will appear in a $4 million TV campaign supporting a reshaping of health care, sponsored by Families USA, which champions affordable health care for families, and the Pharmaceutical Research and Manufacturers of America. The two groups, often at odds, have joined forces this year to support some general principles behind revamping health care, such as making it more affordable for low-income people.
The ads begin airing this weekend and will run at least three weeks on national cable and network news shows.
In 1993 and 1994, the Harry and Louise ad campaign cost an estimated $14 million to $20 million. Fourteen spots were produced, compared to one this time.
In the new commercial, the characters discuss a need for affordable health coverage that people can keep if they change or lose their jobs. They don't mention some of the issues dividing lawmakers, such as whether there should be optional government-run insurance or requirements that employers cover their workers, or how to pay for it.
"It sounds simple enough," Harry tells Louise as they enjoy coffee at a kitchen table, just as they did in the earlier ads.
"A little more cooperation, a little less politics and we can get the job done this time," Louise says.
Story continues at link
