"You're going to see a very renewed aggressive effort by this party to put on a different face," Bradshaw said on Thursday. "We've got to find a way to take our message to more people and get more votes. It's not a particularly complicated formula. We got beat; we have to change what we're doing."
First, they said Republicans must work on improving their tone when taking their ideas to the American people. For example, when discussing immigration, maybe presidential candidates should avoid phrases like "self-deportation" (Mitt Romney) and "anchor babies" (Michele Bachmann).
Henry Barbour said some in the party can appear "hostile" to certain constituencies with the rhetoric they use. The party must increase communication training for candidates, he said.
"There are certainly too many times when we've had candidates who have come across as hostile, and that's not really helpful when you're trying to win elections," Barbour said.
Robert Bennett, chairman of the Ohio Republican Party, was even more blunt.
"We need to understand that we can't come off as a bunch of angry white men," he said.
Republicans say if that means supporting a moderate candidate who can actually win over a hardline conservative who doesn't stand a chance, so be it. (You may have noticed that among the names that make up The Bobs, there isn't anyone who might be considered a "tea party leader.")
"If we're not nominating candidates that can win in the general election, what business are we in?" Barbour said. "We are in the business of winning elections."
There is one thing, however, that no onenot the committee members, elected officials or even The Bobsseem interested in addressing, and that's whether core Republican ideas need to change.
Most here said they don't.
GOP prepares comeback: ?We can?t come off as a bunch of angry white men? | The Ticket - Yahoo! News