LeftofLeft
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- Oct 18, 2011
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Target is facing problems because they chose to follow Trumps racism.
Target drops DEI initiatives and learns there are harsh consequences
Ariel Messman-Rucker
February 5, 2025
Target is facing the harsh reality that actions have consequences after ending their DEI initiatives.
The retailer is currently being sued for allegedly hiding the risks of ending the company’s DEI (diversity, equity, and inclusion) programs after customers angry about the move started a boycott.
Last month, Target joined major corporations across the country who have been rolling back diversity initiatives in the wake of President Donald Trump taking power. The company also issued a memo that said it would end its Racial Equity Action and Change program and will be “stopping all external diversity-focused surveys including HRC’s Corporate Equality index,” the Advocate reports.
The backlash to the move was swift, with civil rights activists and people across social media calling for a boycott. Georgia pastor Dr. Jamal Bryan even told his congregation that they should participate in a “40-day fast from Target.”
Now, the mega-store is realizing that while ditching diversity programs may win over Republicans, there are also very real consequences.
Black folks' dollars helped build businesses like Target. Black folks should be represented as employees and management equal to our proportion of the population. It is a shame that some whites are so racist that they want to refuse blacks 13 percent of the jobs while they get 60 percent, and we aren't whining about it.
How racist can Trump be when he was the President- not Obama-that restored Annual funding for Historically Black Colleges? How racist can Trump be when he recently cut funding for historically White Colleges due to their tolerance of hate and antisemitism?
DEI necessarily puts attributes above skillsets.