I read the Times story, the guy's story is all a lie, but Frito's had to roll with his story, for reasons one can probably guess.
Montanez began in 1976 as a Frito-Lay janitor in Rancho Cucamonga, Calif., and rose to become PepsiCo’s vice president of multicultural marketing and sales.
He said he sparked what became Flamin’ Hot Cheetos around 1989, when took unflavored Cheetos home to experiment with seasonings and “drew inspiration” from elote, a Mexican grilled corn seasoned with chili powder.
PepsiCo introduced Flamin’ Hot Cheetos in 1992, and made it a multibillion-dollar brand.
Montanez said he once booked 35 speaking engagements annually at $10,000 to $50,000 each but lost most bookings after a Los Angeles Times article in May 2021 in which Frito-Lay rejected the “urban legend” that he invented the snack chips.
Frito-Lay later said its comments were misconstrued, and it had no reason to doubt Montanez’s efforts to create new Cheetos products.
The newspaper defended its reporting.
Montanez’s story about Flamin’ Hot Cheetos was told in Longoria’s 2023 film “Flamin’ Hot” and in two memoirs.
Montanez, who stated off as as a Frito-Lay janitor, said he sparked what became Flamin’ Hot Cheetos around 1989.
nypost.com