I read the Times story, the guy's story is all a lie, but Frito's had to roll with his story, for reasons one can probably guess.
Montanez began in 1976 as a Frito-Lay janitor in Rancho Cucamonga, Calif., and rose to become PepsiCoās vice president of multicultural marketing and sales.
He said he sparked what became Flaminā Hot Cheetos around 1989, when took unflavored Cheetos home to experiment with seasonings and ādrew inspirationā from elote, a Mexican grilled corn seasoned with chili powder.
PepsiCo introduced Flaminā Hot Cheetos in 1992, and made it a multibillion-dollar brand.
Montanez said he once booked 35 speaking engagements annually at $10,000 to $50,000 each but lost most bookings after a Los Angeles Times article in May 2021 in which Frito-Lay rejected the āurban legendā that he invented the snack chips.
Frito-Lay later said its comments were misconstrued, and it had no reason to doubt Montanezās efforts to create new Cheetos products.
The newspaper defended its reporting.
Montanezās story about Flaminā Hot Cheetos was told in Longoriaās 2023 film āFlaminā Hotā and in two memoirs.
Montanez, who stated off as as a Frito-Lay janitor, said he sparked what became Flaminā Hot Cheetos around 1989.
nypost.com