Angel Heart
Conservative Hippie
http://www.cmpa.com/releases/07_12_21_Election_Study.pdf
Whos Fair and Balanced?: Fox News Channels coverage was more balanced toward both parties
than the broadcast networks were. On FOX, evaluations of all Democratic candidates combined were
split almost evenly 51% positive vs. 49% negative, as were all evaluations of GOP candidates 49%
positive vs. 51% negative, producing a perfectly balanced 50-50 split for all candidates of both parties.
On the three broadcast networks, opinion on Democratic candidates split 47% positive vs. 53%
negative, while evaluations of Republicans were more negative 40% positive vs. 60% negative. For
both parties combined, network evaluations were almost 3 to 2 negative in tone, i.e. 41% positive vs.
59% negative.
Policy Debate: The campaign coverage has been relatively issue oriented -- 188 stories dealt with
policy issues, 191 with campaign strategy and tactics, 162 on the candidates standings in the horse
race, and 122 on heir personal backgrounds. (A story could cover more than one of these topics.) The
most frequently debated policy issues were #1. Illegal immigration, 32 stories; #2 Iraq, 22 stories; #3
Electoral reforms, 18 stories; #4 Abortion, 13 stories; #5 Iran, 12 stories.
Methodology
The Center for Media and Public Affairs is a media research organization that uses scientific content
analysis to study news and entertainment media content. CMPA is affiliated with the George Mason
University, where CMPA President Dr. S. Robert Lichter is Professor of Communications.