Former Ford CEO says automakers 'went full bore' into making EVs without thinking about the consumer

[JimH52]

MSN

"Over the last couple of years, the automakers really went full bore in putting in capacity for EVs," Fields, 64, told CNBC's "Power Lunch."

"They really didn't have a good discussion on the consumer, in terms of what it was going to take to get the consumer to buy these EV products," Fields said.

Representatives for Fields did not respond to a request for comment from Business Insider.

Fields started his career at Ford in 1989 after graduating with an MBA from Harvard Business School. He held a variety of senior leadership positions at Ford, and was the company's chief operating officer from 2012 to 2014 and its CEO from 2014 to 2017.

Some of the big bets automakers made on EVs have come undone "over the last 18 months or so," Fields told CNBC.

Maybe that is because we elected a man who wants to return to the good old days of the 50's where coal is king and then the man who owns the premiere EV company is the US turned out to be a Moron. Many of us would buy a Tesla if not for the man who owns the company. Thanks to Musk and trump, China will be the one who leads the world in clean energy, while trump promote coal and drilling.

 

[Mashmont]

MSN

"Over the last couple of years, the automakers really went full bore in putting in capacity for EVs," Fields, 64, told CNBC's "Power Lunch."

"They really didn't have a good discussion on the consumer, in terms of what it was going to take to get the consumer to buy these EV products," Fields said.

Representatives for Fields did not respond to a request for comment from Business Insider.

Fields started his career at Ford in 1989 after graduating with an MBA from Harvard Business School. He held a variety of senior leadership positions at Ford, and was the company's chief operating officer from 2012 to 2014 and its CEO from 2014 to 2017.

Some of the big bets automakers made on EVs have come undone "over the last 18 months or so," Fields told CNBC.

Maybe that is because we elected a man who wants to return to the good old days of the 50's where coal is king and then the man who owns the premiere EV company is the US turned out to be a Moron. Many of us would buy a Tesla if not for the man who owns the company. Thanks to Musk and trump, China will be the one who leads the world in clean energy, while trump promote coal and drilling.

Um. China is leading the world in coal and drilling. The EV fraud is for American consumption. China was laughing at us for pushing it. They're not laughing now.

List of countries by coal production - Wikipedia

en.wikipedia.org

These car companies thought there would be endless federal dollars subsidizing this fraud. There's always a price when you sell your soul.

 

[Dont Taz Me Bro]

MSN

"Over the last couple of years, the automakers really went full bore in putting in capacity for EVs," Fields, 64, told CNBC's "Power Lunch."

"They really didn't have a good discussion on the consumer, in terms of what it was going to take to get the consumer to buy these EV products," Fields said.

Representatives for Fields did not respond to a request for comment from Business Insider.

Fields started his career at Ford in 1989 after graduating with an MBA from Harvard Business School. He held a variety of senior leadership positions at Ford, and was the company's chief operating officer from 2012 to 2014 and its CEO from 2014 to 2017.

Some of the big bets automakers made on EVs have come undone "over the last 18 months or so," Fields told CNBC.

Maybe that is because we elected a man who wants to return to the good old days of the 50's where coal is king and then the man who owns the premiere EV company is the US turned out to be a Moron. Many of us would buy a Tesla if not for the man who owns the company. Thanks to Musk and trump, China will be the one who leads the world in clean energy, while trump promote coal and drilling.

No, it's because the man you elected president in 2020 pushed the automakers into creating an artificial market of EV's in the name of your climate cult and the people who ran those companies lacked the backbone to stand up and say no.

 

[JimH52]

No, it's because the man you elected president in 2020 pushed the automakers into creating an artificial market of EV's in the name of your climate cult and the people who ran those companies lacked the backbone to stand up and say no.

We need to go to clean fuel. But the Mafia Boss in Chief wants to prop coal up. Your grandchildren and great grandchildren will pay for the Ignorant POS YOU elected.

 

[leftwinger]

Tesla is great. They have a $35K car now. They have TECH off the charts. For those commuting short, around town, rich with garage and charger. Go for it.

Unless you're a complete imbecile like OP because one guy at Tesla worked at DOGE to cut GOVT waste? What a tree ape the OP is.

 

[Grumblenuts]

Um. China is leading the world in coal and drilling.

Um.

China now eclipses every other country when it comes to installations of wind and solar power, a striking transformation from 15 years ago. It was fueled by a gold rush of entrepreneurship and unwavering government support, including through hundreds of billions of dollars in subsidies.

Only idiots pee into, rather than with, the wind.

 

[my2¢]

Mark Fields as Ford CEO committed $4.5 billion to EVs a decade ago. It is easy to understand why, given Tesla's market cap at the time.

Motor Trend, April 2016:
In December, Ford committed $4.5 billion to rejuvenate its electrified vehicle lineup with the goal of having 40% of the nameplates electrified with the help of 13 new hybrid and electric vehicles by 2020.

Looking at the market cap of auto companies today, 3 of the top 4 are known for their EVs.
GM and Ford combined aren't even close. (Full list)

 

[leftwinger]

Tesla has a good car, good tech, good frame. IF they get something to replace tons of batteries and carging range issue? Slap it in? Everybody wants some.

Fuel cell? Of some sort. Don't count out big tech if money to be made.

 

[martybegan]

MSN

"Over the last couple of years, the automakers really went full bore in putting in capacity for EVs," Fields, 64, told CNBC's "Power Lunch."

"They really didn't have a good discussion on the consumer, in terms of what it was going to take to get the consumer to buy these EV products," Fields said.

Representatives for Fields did not respond to a request for comment from Business Insider.

Fields started his career at Ford in 1989 after graduating with an MBA from Harvard Business School. He held a variety of senior leadership positions at Ford, and was the company's chief operating officer from 2012 to 2014 and its CEO from 2014 to 2017.

Some of the big bets automakers made on EVs have come undone "over the last 18 months or so," Fields told CNBC.

Maybe that is because we elected a man who wants to return to the good old days of the 50's where coal is king and then the man who owns the premiere EV company is the US turned out to be a Moron. Many of us would buy a Tesla if not for the man who owns the company. Thanks to Musk and trump, China will be the one who leads the world in clean energy, while trump promote coal and drilling.

Figures you believe Chinese propaganda.

 

[martybegan]

We need to go to clean fuel. But the Mafia Boss in Chief wants to prop coal up. Your grandchildren and great grandchildren will pay for the Ignorant POS YOU elected.

ICE vehicles run on Coal?

 

[Grumblenuts]

 

[Mr Natural]

In 25 years or so they’ll be laughing at us and our gasoline powered cars.

 

[OKTexas]

We need to go to clean fuel. But the Mafia Boss in Chief wants to prop coal up. Your grandchildren and great grandchildren will pay for the Ignorant POS YOU elected.

Did you bother to read your own link?
"Some of the big bets automakers made on EVs have come undone "over the last 18 months or so," Fields told CNBC."
It hasn't been 18 months since Trump was elected. The fact is the average consumer just didn't want EV's with their limitations.
I bought an new F-150 in March and can get more than 750 miles on a single tank of fuel and can refuel at any gas station in less than 15 minutes. Show me an EV that can do that.

.

 

[martybegan]

In 25 years or so they’ll be laughing at us and our gasoline powered cars.

What they will be laughing at is how they were forced onto people before they were better than ICE vehicles.

 

[marvin martian]

ICE vehicles run on Coal?

No, but EVs do. Poor JimH52 is just too dumb to understand where electricity comes from. LOL

 

[Eman623]

Maybe that is because we elected a man who wants to return to the good old days of the 50's where coal is king and then the man who owns the premiere EV company is the US turned out to be a Moron. Many of us would buy a Tesla if not for the man who owns the company. Thanks to Musk and trump, China will be the one who leads the world in clean energy, while trump promote coal and drilling.

I wouldn't buy an EV because they are not ready for primetime yet.

Even if I would buy an EV, I wouldn't buy a Chinese EV because they are shitty cars that spy on you, catch fire and are being dumped on world markets by a economically predatory evil empire.

Oh, and for the record, EVs are not clean energy.

 

[Mashmont]

Um.

Only idiots pee into, rather than with, the wind.

Leftwing source with a paywall? No, thanks.

 

[Dont Taz Me Bro]

We need to go to clean fuel.

No, we don't NEED to go to "clean fuel." The fuel we use today is fine. Someday, undoubtedly, we will move away from gasoline and diesel vehicles, but that can happen in the natural order as science progresses. It doesn't need to be forced because this is what happens when you try to force a market that doesn't have a natural demand.

But the Mafia Boss in Chief wants to prop coal up.

Your grandchildren and great grandchildren will pay for the Ignorant POS YOU elected.

And who might that be, tribalist?

 

[Mashmont]

Remove the federal tax credit, and we're watching EV sales go into the toilet. This garbage can't stand on its own.

 

[MisterBeale]

We need to go to clean fuel.

Why? Folks that live in the northern climate know these are shit vehicles, totally unreliable.

Smart folks don't want to be stuck in a traffic jam in the north in an EV when the weather is 0c.

Is a Cold Climate a Deterrent to EV Ownership?

When EV Drivers think of cold weather, they think about the range of their car. There are many rumors and tales about EVs and cold weather. Are some or all of them true? Can EV range truly be reduced? Is there anything you can do to…

blinkcharging.com

In 25 years or so they’ll be laughing at us and our gasoline powered cars.

Only if the reliability and range increase in inclement weather.

Canadian government urged to scrap 2035 gas engine ban as Trump scraps US plan

With the US scrapping their zero-emission vehicle mandates, stakeholders say Canada's 'complete fantasy' EV policy now stands alone

torontosun.com