I haven't finished it yet, but this has been a pretty good read. Of course, the whole point of it seems a little pointless to me: the author is trying to show people that fast food restaurants are basically big, evil corporations. No way, you mean to tell me that massive global corporations don't care about the average citizen?
Still, it's a good read, well organized. The author manages to make it a story more about people (much of the writing revolves around central figures in the history of fast food, such as Ray Kroc) than just cold hard facts. That said, there are some surprising facts and statistics about fast food restaurants that surprised me (I was not aware that in America, the fast food industry outsells all forms of entertainment like music, movies, etc. combined).
But, like I said, I don't think there's too many people out there who think the CEO of McDonald's is worried about them, so it's mostly an unnecessary book, but an interesting one nonetheless.
Still, it's a good read, well organized. The author manages to make it a story more about people (much of the writing revolves around central figures in the history of fast food, such as Ray Kroc) than just cold hard facts. That said, there are some surprising facts and statistics about fast food restaurants that surprised me (I was not aware that in America, the fast food industry outsells all forms of entertainment like music, movies, etc. combined).
But, like I said, I don't think there's too many people out there who think the CEO of McDonald's is worried about them, so it's mostly an unnecessary book, but an interesting one nonetheless.
