On the surface, they have lost market share. When you do a deep dive, it's not totally clear if ALL the losses were directly due to the tranny, but clearly it hasn't helped their sales.
Culture war arguments around the visibility of trans people have magnetized toward beer brand Bud Light after it employed Dylan Mulvaney as a promoter on Instagram, incensing conservative voices online. Some have suggested boycotting the company behind Bud Light, Anheuser-Busch InBev, for its use of a transgender celebrity in its advertising.