Having a "weak field" in 2014, for an election in 2016, may be a big deal for those that have little else to serve their need to mentally masturbate over elections.
True. National name identification is merely a dozen or so minutes of national commercial time away these days, so it's not a big deal at this point in time. Almost nobody had ever heard of the Chicago Machine hack Obama until the media machine kicked in, just a short time before the primaries started.
Hillary got tossed under the bus by her own Party. Her year was 2008, and she got submarined.