Interesting news..not the Matt thing--but that this is a significant move in the Crypto currency arena..as the currencies continue to attempt to 'take' the internet. This is a lot of 'woke' money--it might provoke the big boys..petro and banking--into a response..maybe some new cryptocurrency restrictions?
Hollywood actor Matt Damon is starring in a marketing blitz launched by Crypto.com, as the digital asset platform aims to gain customers in more than 20 countries.
He has also invested in the Singapore-based cryptocurrency platform, the company said.
Damon's involvement, which is his first foray into the digital asset space, was announced through a global ad campaign Thursday called "Fortune Favors the Brave," directed by Oscar-winner Wally Pfister and produced by David Fincher.
"This is our first branding campaign," Crypto.com co-founder and CEO Kris Marszalek told Insider. "We wanted to create a very powerful connection ... cryptocurrencies are less and less about just trading and more about building the future of the internet."
He said partnerships with Damon and other high-profile names such as Formula 1 and UFC are aimed at fast-tracking Crypto.com's brand recognition across the world.
Meanwhile, Crypto.com said Monday that it's donating $1 million to Water.org, the nonprofit organization Damon founded that aims to bring safe water and sanitation to people in need.
Crypto.com, which has more than 10 million users, has expressed a commitment to address the climate crisis and has pledged to be a carbon-negative business before the end of 2022.
Hollywood actor Matt Damon is starring in a marketing blitz launched by Crypto.com, as the digital asset platform aims to gain customers in more than 20 countries.
He has also invested in the Singapore-based cryptocurrency platform, the company said.
Damon's involvement, which is his first foray into the digital asset space, was announced through a global ad campaign Thursday called "Fortune Favors the Brave," directed by Oscar-winner Wally Pfister and produced by David Fincher.
"This is our first branding campaign," Crypto.com co-founder and CEO Kris Marszalek told Insider. "We wanted to create a very powerful connection ... cryptocurrencies are less and less about just trading and more about building the future of the internet."
He said partnerships with Damon and other high-profile names such as Formula 1 and UFC are aimed at fast-tracking Crypto.com's brand recognition across the world.
Meanwhile, Crypto.com said Monday that it's donating $1 million to Water.org, the nonprofit organization Damon founded that aims to bring safe water and sanitation to people in need.
Crypto.com, which has more than 10 million users, has expressed a commitment to address the climate crisis and has pledged to be a carbon-negative business before the end of 2022.
