Actually, I believe McCain blew it by
1.) Attempting to ingratiate himself to "the base" on the immigration issue only to slap them in the face.
2.) Focusing on negative campaiging instead of his plans, until it was far too late (the last 2 weeks of the campaign were definitely too late).
3.) Going for the "wow factor" with Palin who, as it turns out, he would have not worked well with, rather than putting aside his differences with a former rival for the good of the party.
As an aside, by the time #1 took place, he already lost me.
interesting. i agree to the extent that mccain shouldn't have ingratiated himself with "the base", but not on immigration... by appeasing the rabid religious right by picking palin. I don't think that was for "wow". I think he seriously misjudged and thought disaffected Hillary voters would vote for anything in skirts... no matter how anti-women her stances.
and he was slightly ahead up until he misplayed his hand before the debate... he looked inept and out of his league.
if he'd have picked Romney and ticked off the evangelicals, he's have won, IMO. But that's just my opinion...