I some implementations this will save money...
by The Associated Press
6/4/13
...
Cloud-computing pioneer Salesforce.com Inc. said it will spend about $2.5 billion to buy ExactTarget Inc., a specialist in helping other companies manage marketing campaigns and other business functions through email, social networks and a variety of digital services that can be reached on any device with an Internet connection.
The more time-tested IBM Corp. is snapping up SoftLayer Technologies Inc., a privately held company that leases extra computing horsepower to startup companies and medium-size businesses that don't have the resources or desire to build their own data centers. IBM didn't disclose the financial terms of the deal, but The Wall Street Journal pegged the cost at about $2 billion. The Journal cited an unidentified person familiar with the matter.
...
Benioff, an executive known for sweeping statements, hailed the ExactTarget deal "as really a historic date for cloud computing" during a Tuesday conference call for analysts. He is counting on ExactTarget to help Salesforce sell more marketing services on mobile devices. As part of its marketing expansion, Salesforce previously spent nearly $1.1 billion to buy Buddy Media and Radian6 Technologies during the past two years.
Once the ExactTarget deal is completed, Benioff said Salesforce plans to take a "vacation" from deal making for 12 to 18 months.
"That's really because we're going to double down and focus on the success of ExactTarget," Benioff assured analysts.
Cloud computing rains billion-dollar deals | Science & Technology | San Francisco Examiner
Cloud computing rains billion-dollar deals
by The Associated Press
6/4/13
...
Cloud-computing pioneer Salesforce.com Inc. said it will spend about $2.5 billion to buy ExactTarget Inc., a specialist in helping other companies manage marketing campaigns and other business functions through email, social networks and a variety of digital services that can be reached on any device with an Internet connection.
The more time-tested IBM Corp. is snapping up SoftLayer Technologies Inc., a privately held company that leases extra computing horsepower to startup companies and medium-size businesses that don't have the resources or desire to build their own data centers. IBM didn't disclose the financial terms of the deal, but The Wall Street Journal pegged the cost at about $2 billion. The Journal cited an unidentified person familiar with the matter.
...
Benioff, an executive known for sweeping statements, hailed the ExactTarget deal "as really a historic date for cloud computing" during a Tuesday conference call for analysts. He is counting on ExactTarget to help Salesforce sell more marketing services on mobile devices. As part of its marketing expansion, Salesforce previously spent nearly $1.1 billion to buy Buddy Media and Radian6 Technologies during the past two years.
Once the ExactTarget deal is completed, Benioff said Salesforce plans to take a "vacation" from deal making for 12 to 18 months.
"That's really because we're going to double down and focus on the success of ExactTarget," Benioff assured analysts.
Cloud computing rains billion-dollar deals | Science & Technology | San Francisco Examiner
