Can Obama Win Back Wal-Mart Moms?

[CrimsonWhite]

Another good read.

It might be easy to dismiss John McCain's resurgence in the polls as merely a convention bounce, especially in light of the excitement generated by running mate Sarah Palin, but there's one startling shift that should be particularly worrisome to Barack Obama's campaign. In the Washington Post-ABC News survey released Monday, McCain enjoyed a 20-percentage-point turnaround against Obama among white women, going from an 8-point deficit before the Republican National Convention to a 12-point advantage after it.

McCain has reason to focus on these female voters. Going into the convention, surveys showed he was not bringing them aboard in the numbers he needed, particularly in the swing states that he must win in November. Pre-convention polls by Quinnipiac University, for instance, showed McCain with a huge "gender gap" in states like Ohio, Minnesota and Wisconsin, where his support among white women trailed his numbers among men by 20 percentage points, and in Colorado, where the spread was 30 points.

Can Obama Win Back Wal-Mart Moms? - TIME