If Great Britain is to gain in popularity among global culture 'etiquette trends,' then it must come up with savvier advertising (e.g., the tennis player Mats Wilander's use of the consistency-engineered racquet the smooth Rossignol FT 5.80, Kenyan skills with Olympics running [Track & Field], etc.).
Perhaps we should talk about what Andy Murray thinks about the Rossignol FT 5.80.