Bank of America’s decision to charge $5 monthly fees for debit card users has been met with consumer backlash, calls for boycotts, and the start of a migration away from the big bank to smaller banks and credit unions. The purported reason for the new fees traces back is the so-called ‘Durbin amendment’ – a provision in the recent financial reform bill that caps the interchange fees banks can charge at 24 cents instead of 44 cents, leading some banks to seek new forms of revenue.
Largely hidden from sight, many consumers never realized they were shouldering the cost of these fees in the first place. The move to monthly fees represents a step forward in financial transparency even if it justifiably angers many Bank of America customers.
The architect of this new shift in policy, Senator Dick Durbin, has come out against the new fees stating on the Senate floor that Bank of America customers should, “vote with your feet, get the heck out of that bank. Find yourself a bank or credit union that won’t gouge you for $5 a month and still will give you a debit card that you can use every single day. What Bank of America has done is an outrage.”
“It is hard to believe that a bank would impose such a fee on loyal customers who simply are trying to access their own money on deposit at Bank of America,” he continued. “Especially when Bank of America for years has been encouraging their customers to use debit cards as much as possible.”
But the migration to smaller institutions may be exactly the point. Many banks such as Bank of America have been classified as ‘too big to fail’ placing them within the protective cocoon of a future government bailout. Driving consumers into the arms of smaller banks and credit unions may be one way to shrink these massive financial institutions without having to resort to directly breaking them up. It may be good for consumers as well.
“It shouldn’t be a surprise if the bank’s announcement drives lots of its customers away, to credit unions and regional banks poised to welcome them with low-cost or no-cost debit card services,” writes Michael Hiltzik of the LA Times. “That’s the virtue of price transparency in our system of free enterprise.” Or, as Mike Konczal has written in the past, such regulations solve ”a market problem by creating a market.”