But the research isn't coming out of Harvard Business School. Instead, it's originating from Dorseyville Middle School in Pittsburgh and was conducted by 14-year old Suvir Mirchandani.
What started out as a sixth-grade science fair project has now garnered national attention, something my middle school presentation on UFOs never did. It began when Mirchandani noticed just how much printed material he was handed each day – way more than in elementary school. While most of us just smell the paper and then pass it on, this young man was operating at a much higher level: He thought that there must be a way to make the process more cost-efficient. Recycled paper was a given, nearly everybody had thought of that. But reducing the amount of ink might be the trick.
So, Mirchandani enlarged a sampling of the most common letters in various typefaces, weighed them and determined the most efficient font. His conclusion: the school district could save 24% or $21,000 annually, if teachers simply switched to a thinner, more efficient font – namely, the classic and stylish Garamond. Besides saving money, his study noted that the lower ink consumption would reduce environmental damage. Not content to reduce the budget of just his local school district, young Mirchandani turned his attention to the $1.8 billion printing budget of the U.S. government.
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