- Aug 5, 2009
- Reaction score
- Duke City
Apple Quietly Kills 99¢ TV Show Rentals | TechCrunchBad news for anyone who was looking to rent the latest episode of Top Gear from iTunes, as Apple has quickly and quietly removed their 99¢ television rental option today.
The functionality has disappeared from both the Apple TVs interface and the iTunes store proper, signalling a drastic shift in Apples pricing policy. Individual episodes of a series can still be bought as usual, and movie rentals still cost the same going rates, so not every iTunes customer will be weeping over the loss.