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Apple Quietly Kills 99¢ TV Show Rentals

Ringel05

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Bad news for anyone who was looking to rent the latest episode of Top Gear from iTunes, as Apple has quickly and quietly removed their 99¢ television rental option today.

The functionality has disappeared from both the Apple TV’s interface and the iTunes store proper, signalling a drastic shift in Apple’s pricing policy. Individual episodes of a series can still be bought as usual, and movie rentals still cost the same going rates, so not every iTunes customer will be weeping over the loss.
Apple Quietly Kills 99¢ TV Show Rentals | TechCrunch
 

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