Andretti F1 Cadillac Effort

 
Growth of the Cadillac brand? They are closing dealers left and right. I'm not sure this is how you achieve long term growth.
 
Cadillac has announced its first official partnership ahead of the 2026 Formula 1 season, signalling a commitment to its all-American identity with a deal with Tommy Hilfiger.

The Michigan-based manufacturer has named Tommy Hilfiger its apparel partner and lifestyle sponsor in a multi-year agreement with the iconic New York fashion house - a brand with a long-standing history in F1.

 
Cadillac teaming up with Andretti for F1 could actually be a game-changer. This video goes into how they are approaching it with real racing background, solid investment, and a plan to bring more American talent into the sport.



Not just hype, seems like they are building something with long-term potential. Curious to see how it plays out against the F1 establishment.
 
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