In 1977, Dade County, Florida (now Miami-Dade County) passed an ordinance sponsored by Bryant's former good friend Ruth Shack, that prohibited discrimination on the basis of sexual orientation. Anita Bryant led a highly publicized campaign to repeal the ordinance. The campaign was waged based on what was labeled "Christian beliefs regarding the sinfulness of homosexuality and the perceived threat of homosexual recruitment of children and child molestation."
Her view was that "What these people really want, hidden behind obscure legal phrases, is the legal right to propose to our children that theirs is an acceptable alternate way of life. [...] I will lead such a crusade to stop it as this country has not seen before." The campaign was called 'Save Our Children', the start of an organized opposition to gay rights that spread across the nation. Jerry Falwell went to Miami to help her.
Bryant made the following statements during the campaign: "As a mother, I know that homosexuals cannot biologically reproduce children; therefore, they must recruit our children" and "If gays are granted rights, next we'll have to give rights to prostitutes and to people who sleep with St. Bernards and to nail biters." On June 7, 1977, Bryant's campaign led to a repeal of the anti-discrimination ordinance by a margin of 69 to 31 percent