The OP is a conservative meme. Its purpose is obvious to all except the users. It is a finger pointing device / metaphor for a perception of the working poor and government. Does it serve as a conscience salve for the haves? Or as an apology for corporate greed? Or an illusion that good paying jobs are not being off shored. It raises the interesting question on just how powerful corporate propaganda is when the right sings it as their chorus.
"Corporate propaganda directed outwards, that is, to the public at large, has two main objectives: to identify the free enterprise system in popular consciousness with every cherished value, and to identify interventionist governments and strong unions (the only agencies capable of checking a complete domination of society by corporations) with tyranny, oppression and even subversion. The techniques used to achieve these results are variously called 'public relations', 'corporate communications' and 'economic education'." Alex Carey 'Taking the Risk out of Democracy'
"Historian Phillips-Fein traces the hidden history of the Reagan revolution to a coterie of business executives, including General Electric official and Reagan mentor Lemuel Boulware, who saw labor unions, government regulation, high taxes and welfare spending as dire threats to their profits and power. From the 1930s onward, the author argues, they provided the money, organization and fervor for a decades-long war against New Deal liberalism—funding campaigns, think tanks, magazines and lobbying groups, and indoctrinating employees in the virtues of unfettered capitalism." Invisible Hands The Making of the Conservative Movement from the New Deal to Reagan Kim Phillips-Fein 9780393059304 Amazon.com Books
"Corporate propaganda directed outwards, that is, to the public at large, has two main objectives: to identify the free enterprise system in popular consciousness with every cherished value, and to identify interventionist governments and strong unions (the only agencies capable of checking a complete domination of society by corporations) with tyranny, oppression and even subversion. The techniques used to achieve these results are variously called 'public relations', 'corporate communications' and 'economic education'." Alex Carey 'Taking the Risk out of Democracy'
"Historian Phillips-Fein traces the hidden history of the Reagan revolution to a coterie of business executives, including General Electric official and Reagan mentor Lemuel Boulware, who saw labor unions, government regulation, high taxes and welfare spending as dire threats to their profits and power. From the 1930s onward, the author argues, they provided the money, organization and fervor for a decades-long war against New Deal liberalism—funding campaigns, think tanks, magazines and lobbying groups, and indoctrinating employees in the virtues of unfettered capitalism." Invisible Hands The Making of the Conservative Movement from the New Deal to Reagan Kim Phillips-Fein 9780393059304 Amazon.com Books