Rush Limbaugh Makes Millions Off Heritage Foundation

Discussion in 'Media' started by TruthOut10, Dec 12, 2012.

  1. TruthOut10
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    TruthOut10 Active Member

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    Conservative organizations are paying millions of dollars a year in sponsorship fees to talk-radio hosts for a package of plugs on the hosts’ shows, according to a Politico report.

    The Heritage Foundation, which is credited with pioneering sponsorships of this style and magnitude, reportedly pays about $2 million in sponsorship fees to “The Rush Limbaugh Show” and $1.3 to “The Sean Hannity Show.”

    And Heritage has absolutely no reservations about it.

    “We approach it the way anyone approaches advertising: where is our audience that wants to buy what you sell?” Genevieve Wood, Heritage’s vice president for operations and marketing. “And their audiences obviously fit that model for us. They promote conservative ideas and that’s what we do.”

    What the seven-figure deals guarantee for the organization varies, but most arrangements include a specified number of instances in which the host reads from a script or a set of talking points provided by the organization. The message encourages listeners to visit the organization’s Web site or make a financial contribution.

    What Heritage gets for paying $2 million to Rush - Think Tanked - The Washington Post
     
  2. hjmick
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    hjmick Gold Member

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    So?
     
  3. CrusaderFrank
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    CrusaderFrank Diamond Member

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    Wow advertising on a successful show to boost business.

    Wow.

    That's like capitalism or something

    Why don't Liberals do that?

    Daily Kos can advertise on Randy Rhodes and Keith Olbermann
     
  4. Warrior102
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    Warrior102 Gold Member

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    I'm sure Rush gives a flying fuck what OP asserts
     
  5. asterism
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    asterism Congress != Progress

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    Does Maddow advertise on her show?
     
  6. TruthOut10
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    TruthOut10 Active Member

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    "It’s the ambiguity between traditional advertising and the show’s content that makes this type of sponsorship so valuable to organizations: It circumvents the problem of listeners “tuning out” or changing stations during commercials.

    But for listeners, it’s difficult to know whether the host is doing the bidding for an organization or having an honest discussion, as was the case last month when Limbaugh spoke about Heritage’s previous support for health insurance mandates.

    “The Heritage Foundation to this day says they are being impugned and misrepresented in terms of their advocacy for such a thing,” Limbaugh said, explaining that the think tank “abandoned the idea once they saw it implemented” and realized “it doesn’t work.”

    Limbaugh, who has been a paid Heritage endorser since 2009, said the reversal did nothing to detract from the “profound … respect for Heritage. Heritage is the gold standard. Heritage was every bit as involved in Reaganism as Reagan was, and nothing’s changed.”

    Aside from getting the message out, Heritage says it has seen an increase in the bottom line. They estimate that over the last two years, the sponsorships have brought them an additional 40,000 members each year. At the basic membership level of $25 per year, that has added $1 million in revenue."


    Translation: He's paid to not only to feed your daily "talking points", lie to you, but tells your what to think and what is important to your. But get your to send money to an organization that doesn't need your money that is actively working against your own pocket book issues and peeps like you don't see this as a problem?
     
  7. hjmick
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    hjmick Gold Member

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    So?


    Oh, BTW... I've never listened to Rush so he has never "fed" me anything. So yeah, it's not a problem for me.
     
  8. The Infidel
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    The Infidel EVIL CONSERVATIVE

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    Ditto

    :wink_2:
     
  9. asterism
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    asterism Congress != Progress

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    Maybe it's just the idiots that have a hard time telling the difference between a paid endorsement and the host's opinion and that's why this is big news to them. I doubt this is news to anyone on the right that listens to them.
     
  10. GWV5903
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    GWV5903 Gold Member

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    Is it sad or funny that you can't grasp this concept?!?!

    Oh that explains your limited IQ...
     

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