Marketing campaign?. ..Even the unions are turning against Obamacare
?Obamacare? National Marketing Campaign To Cost Nearly $700 Million « CBS DC
CHICAGO (AP) It will make you stronger. It will give you peace of mind and make you feel like a winner. Health insurance is what the whole country has been talking about, so dont be left out.
Sound like a sales pitch? Get ready for a lot more. As President Barack Obamas health care law moves from theory to reality in the coming months, its success may hinge on whether the best minds in advertising can reach one of the hardest-to-find parts of the population: people without health coverage.
The campaign wont come cheap: The total amount to be spent nationally on publicity, marketing and advertising will be at least $684 million, according to data compiled The Associated Press from federal and state sources.
About 16 percent of Americans are uninsured, but despite years of political debate and media attention, more than three-quarters of them still know little about the law known as Obamacare, according to recent surveys.
Its not sugar cereal, beer and detergent, said Brooke Foley, chief executive officer of the Chicago-based Jayne Agency, one of the advertising firms crafting messages to reach the uninsured.
The Obama administration and many states are launching campaigns this summer to get the word out before enrollment for new benefits begins in October.
The targets are mostly the working poor, young people who are disengaged, or those who gave up their insurance because of the cost. Three-quarters are white. Eighty-six percent have a high school education or less. Together they make up a blind spot in the nations health care system.
?Obamacare? National Marketing Campaign To Cost Nearly $700 Million « CBS DC