...which they need very badly. So here's a thought from a savvy marketing guy like me. For the debate tonight they should wire up Chris Matthews with a Thrill-O-Meter, just hook it up to one of his legs, preferably the one that registered that nearly orgasmic thrill last time. Then as Barry speaks they can show the meter rising on screen. And if they're smart they'll sync it with another meter showing the accompanying coordinated rise in his voice as the thrill spreads ever so up the leg towards his genitalia. Course the sight of Chris literally melting in his chair could bring on some moaning and groaning from Maddow, so they best keep her off camera and her mic closed until he settles down again, assuming he does.