(MSNBC/ MSNBC ) - Lockup on MSNBC
.The series receives absolutely no promotion on the news channel whose brand is built on the Beltway bona fides of Rachel Maddow and Morning Joe. Andrea Mitchell is never going to say: Thanks, Secretary Clinton. Now, heres whats happening in Wabash Correctional. Sister network Bravo foists Housewives of Wherever on NBCs Today with synergistic zeal, but the best bang Lockup has ever received was a segment on Oprah, not in the NBC family.
But it is a ratings bonanza, a prime-time juggernaut, even after a decade.
Lockup just doesnt need help, says MSNBCs long-form vice president, Scott Hooker. It has proven its something that can succeed on its own. People know it is there.