Dot Com
Nullius in verba
Is it any wonder? Their demographic is akin to Fox News': aging, overweight white guy Boomers who can't replace themselves fast enough so Harley is appealing to the younger, in-shape, well-read-types .
Enter the new demographic:
Harley-Davidson Signals Climate Change Is Mainstream*|*Carol Pierson Holding
Needless to say, electric motors can go from 0 RPM to 15K in the blink of an eye 0-60 MPH < 4 secs & 74 HP
Enter the new demographic:
Harley-Davidson Signals Climate Change Is Mainstream*|*Carol Pierson Holding
But Harley's core customers are largely boomers so its average customer's age -- and as recently as 2010 its market share too -- were declining.
The company needed to appeal to younger generations. It's doing so with smaller, cheaper bikes and an electric motorcycle called the LiveWire.
Needless to say, electric motors can go from 0 RPM to 15K in the blink of an eye 0-60 MPH < 4 secs & 74 HP
Last edited: