What it means is that certain people will present a false message in order to advance their agenda.
What "false message" are you talking about?
The false message prominently displayed in the beginning of the ad that they used a "hidden cameras captured gun buyers reactions"
They were not gun buyers, they were actors.
Then they proceeded to claim the were "first time gun buyers"
Then they stated they "opened a gun shop in NYC". It was not a gun shop.
Then they stated "with hundreds of guns". They were not guns they were props.
They then said the "all the guns had a history" . Since they were not guns, they did not.
And that was in the first 25 seconds of a 3 minute spot.
Want more?
Tell me -- do you actually believe there's a real woman named Flo working in the Progressive Insurance building handing out policies in little white boxes too?