Two months prior to Sammon's 2009 memo, Republican pollster Frank Luntz appeared on Sean Hannity's August 18 Fox News program. Luntz scolded Hannity for referring to the "public option" and encouraged Hannity to use "government option" instead. Luntz argued that "if you call it a 'public option,' the American people are split," but that "if you call it the 'government option,' the public is overwhelmingly against it." Luntz explained that the program would be "sponsored by the government" and falsely claimed that it would also be "paid for by the government." "You know what," Hannity replied, "it's a great point, and from now on, I'm going to call it the government option." LEAKED EMAIL: Fox boss caught slanting news reporting | Media Matters for America From: Sammon, Bill ( Fox News' Washington managing editor) Sent: Tuesday, October 27, 2009 8:23 AM To: 054 -FNSunday; 169 -SPECIAL REPORT; 069 -Politics; 030 -Root (FoxNews.Com); 036 -FOX.WHU; 050 -Senior Producers; 051 -Producers Subject: friendly reminder: let's not slip back into calling it the "public option" 1) Please use the term "government-run health insurance" or, when brevity is a concern, "government option," whenever possible. 2) When it is necessary to use the term "public option" (which is, after all, firmly ensconced in the nation's lexicon), use the qualifier "so-called," as in "the so-called public option." 3) Here's another way to phrase it: "The public option, which is the government-run plan." 4) When newsmakers and sources use the term "public option" in our stories, there's not a lot we can do about it, since quotes are of course sacrosanct. From: Clemente, Michael (Fox's senior vice president for news) To: Sammon, Bill; 054 -FNSunday; 169 -SPECIAL REPORT; 069 -Politics; 030 -Root (FoxNews.Com); 036 -FOX.WHU; 050 -Senior Producers; 051 -Producers Sent: Tue Oct 27 0829 2009 Subject: RE: friendly reminder: let's not slip back into calling it the "public option" Thank you Bill #3 on your list is the preferred way to say it, write it, use it. Michael Clemente SVP-News 212.XXX.XXXX "A lot of the reporters are conservative and are glad to pick up news. But there is a point at which it is no longer reporting, but distorting things." From using the "Correct phrases to outright lying". I wonder how many Americans still believe that Obama took a trip that cost 200 million dollars a day?