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Brand, known for his creation of the Whole Earth Catalog in the 1960s among other projects, said research is underway that could make so-called "de-extinction" possible. The process could help restore habitats that have been destroyed and teach scientists how to prevent more endangered species from becoming extinct, he said.
Describing himself as a "cheerleader" who is encouraging researchers, Brand said scientists are working on a way to use DNA to re-create the passenger pigeon, a bird that became extinct in 1914.
"The result won't be perfect, but it should be perfect enough because nature doesn't do perfect either," he said.
Reviving other species such as the woolly mammoth may one day be possible, he said.
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