Most Marvel movies have bombed in the last year.It wasn't a "try". I showed that they have so many people trying to enjoy their properties that they have to open them up at 8:00am and keep them open until 11:00pm.
Corporate profits, executive bonuses, stock buybacks. Marvel makes them billions per year. Star Wars makes them billions per year. Only their movies for young children are not doing well, and that's because of the same reason as everyone else in Hollywood - a lack of original ideas.