P F Tinmore
Diamond Member
- Dec 6, 2009
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If it wasn't effective, why is Israel spending hundreds of millions to counter it?What unifies all these examples is the highly questionable benefit to actual Palestinians. In the Israeli context, though, this might be the point. For many NGOs, besmirching Israel’s name is the goal, not improving the universal human rights for Palestinians and Israelis. The disconnect between real human rights work that seeks to protect all people, and hollow social media advocacy campaigns, is stark.
Regardless of the NGOs’ intentions, it is significantly easier to promote hashtag and other social media campaigns. Likes, shares and retweets are cheap. Yet there is little evidence that such slacktivism generates lasting change.
The governmental and private funders must therefore ask themselves: Is this what we paid for? Has all our money been wasted on ineffective and counterproductive social media campaigns?
(full article online)
#InternationalHumanRights?