Leading up to the long-speculated launch of Apple's iPad tablet computer, the publishing industry -- newspapers, magazines and books -- seemed to be the target. At least, those execs were at the forefront of the leaks (thanks, McGraw-Hill!). Could the iPad instantly succeed -- like the iPod did for digital music before it -- where Amazon's Kindle had been slowly gaining steam? It should come as no surprise that a publisher -- the New York Times -- was the first partner that was shown during the Apple announcement at the Yerba Buena Center in San Francisco today. The app is well-designed and looks to be a mix between NYTimes.com and its already-existent iPhone app. Apple iPad and iBooks Store: Is this the publishing industry's savior? | Technology | Los Angeles Times My first impression on this device is it's sort of a big iPhone, with a book reader stuffed into it. However, if it's cheap enough then who knows.