Oh, and I think this whole larger cash payout for minorities who agree to use PPM is hogwash.
You think the claim that it happened is Hogwash, or you think that the fact Arbitron is doing it is hogwash?
Nice "do you still beat your dog" question. Completely devoid of intellectual honesty though.
I'm saying it doesnt happen. Radio companies across the country would be screaming their bloody heads off.
Well, thanks. If you said that clearly to start with, I wouldn't have asked the question. Although the link I posted indicated that they do...
And I'm saying that in my market the Urban stations did not see a drop off when PPM was instituted. And data is data. Arbitron subscribers have access to the raw data each time a "book" comes out. Which includes the demographics of the sample pool. So there is no way that Arbitron can massage the data when the stations who subscribe have the access to the raw numbers.
And I don't think his audience has grown online and in podcasts at a faster rate than he has declined in the ratings during the last six months.
If they didn't drop off, then why did all these state officials threaten Arbitron with investigations when they introduced PPM's?
Now, I think there probably has been some decline since November last year, as there always is in the cycle between an election and the period between them. People listen to Talk Radio more when an election is coming up. Just like stations that play switch from an easy-listening format to Christmas music see spikes in December.
So you are assuming that because supposedly some states made a fuss with Arbitron that there was a ratings dropoff? Talk about a flawed conclusion from incomplete data.
I'm saying what the guy in the link I posted stated- that when Urban Stations saw a drop off, there was really money involved, and they got their little trained monkeys in government to start threatening Arbitron if they didn't get the results they wanted.
After all, ratings are king in Radio, are they not?
Fact is, Limbaugh is still the top rated host in the country, and has been for years. The fact is Radio is a dinosaur, quickly being replaced by internet and podcasts. You are the cutting edge technology of 1920, man, learn to deal.