A rush from Rush

Oh, and I think this whole larger cash payout for minorities who agree to use PPM is hogwash.

You think the claim that it happened is Hogwash, or you think that the fact Arbitron is doing it is hogwash?

Nice "do you still beat your dog" question. Completely devoid of intellectual honesty though.

I'm saying it doesnt happen. Radio companies across the country would be screaming their bloody heads off.

Well, thanks. If you said that clearly to start with, I wouldn't have asked the question. Although the link I posted indicated that they do...




And I'm saying that in my market the Urban stations did not see a drop off when PPM was instituted. And data is data. Arbitron subscribers have access to the raw data each time a "book" comes out. Which includes the demographics of the sample pool. So there is no way that Arbitron can massage the data when the stations who subscribe have the access to the raw numbers.

And I don't think his audience has grown online and in podcasts at a faster rate than he has declined in the ratings during the last six months.

If they didn't drop off, then why did all these state officials threaten Arbitron with investigations when they introduced PPM's?

Now, I think there probably has been some decline since November last year, as there always is in the cycle between an election and the period between them. People listen to Talk Radio more when an election is coming up. Just like stations that play switch from an easy-listening format to Christmas music see spikes in December.

So you are assuming that because supposedly some states made a fuss with Arbitron that there was a ratings dropoff? Talk about a flawed conclusion from incomplete data.

I'm saying what the guy in the link I posted stated- that when Urban Stations saw a drop off, there was really money involved, and they got their little trained monkeys in government to start threatening Arbitron if they didn't get the results they wanted.

After all, ratings are king in Radio, are they not?

Fact is, Limbaugh is still the top rated host in the country, and has been for years. The fact is Radio is a dinosaur, quickly being replaced by internet and podcasts. You are the cutting edge technology of 1920, man, learn to deal.
 
There is no denying that he is a spin doctor, but the spin is mixed with out and out lies. Everything highlighted below is a lie. The Big Bang does not violate the FLoT and no new physics had to be invented. He actually sticks his foot in his lying mouth in the last sentence! He let it slip that the Big Bang does not say the universe came from nothing with the words, "this tiny little speck of almost nothing exploded one day and became the universe." Almost nothing is not nothing, so there is no violation of the FLoT, and that "tiny little speck" was ALL THE ENERGY IN THE UNIVERSE!!!!! So the spin, that scientists can't be trusted, is built around lies that he knows are lies.

December 24, 2007
RUSH: The Big Bang violates the best-known law of science, the first law of thermodynamics. The first law of thermodynamics says that you cannot create something out of nothing. Hello, Mr. Pascal. He wasn't even a scientist. He was a philosopher. It's easier to believe that something that has been can be again than it is to believe that something that has never been can be. Yet, the Big Bang violates the first law of thermodynamics. That law says you cannot create something out of nothing. But cosmologists, who are physicists that study the evolution of the universe, have to invent new physics to explain the Big Bang: physics that have never been observed. So is this science or is it faith? The Big Bang crowd, nobody was there to see it. We're just told that this tiny little speck of almost nothing exploded one day and became the universe?

Being willing to publicly speak about things one is not adequately informed about is not lying, it just amounts to showing one's ignorance. He harms his credibility about other things he does know about when he does that.

People who are based on science realize that he is speaking beyond his expertise.
It absolutely is the definition of lying. To lie...one way is to intentionally decieve someone...and the other way is to create a false and misleading impression.

Rush created the false and misleading impression that HE KNEW what he was talking about. If he would have prefaced any of that with "IMO", or "some say", it would be just ignorance. This is Rush's trick.....mix truth with false and misleading impressions so quickly, that nobody can unwind it fast enough before he's on to his next foundationless rant.

So, in truth, he does what most other commentators do. Color me shocked.

I wonder how many of us could speak for three hours, unscripted, and not say anything that could be construed as a 'lie'?
 
You think the claim that it happened is Hogwash, or you think that the fact Arbitron is doing it is hogwash?

Nice "do you still beat your dog" question. Completely devoid of intellectual honesty though.

I'm saying it doesnt happen. Radio companies across the country would be screaming their bloody heads off.

Well, thanks. If you said that clearly to start with, I wouldn't have asked the question. Although the link I posted indicated that they do...

A link from WND? Might as well post a link from HuffyPuffy or DailyKos.

Arbitron pays PPM users on a points system, based on the users following their instructions. Since it is a digital device, Arbitron wants to the users to undock the device between certain hours, wear it for a certain amount of time, and then re-dock the device in the evening at a certain time. The closer the users follow the guidelines, the more points, the more compensation.

WND can't even get the compensation structure right. Color me surprised.

Oh, and Arbitron used to pay more for the old style diaries to minority households. Not PPM. So WND got something backwards. Again.



Fact is, Limbaugh is still the top rated host in the country, and has been for years. The fact is Radio is a dinosaur, quickly being replaced by internet and podcasts. You are the cutting edge technology of 1920, man, learn to deal.

If you will read the beginning of the thread, you will notice me debating against posters who think that this ratings drop-off is indicative of something significant. I'm simply interjecting facts to people who have their facts incorrect on both sides of this debate.

Oh, and they said radio was going away when 8-tracks were introduced to vehicles too. Still waiting on that one...
 
PPM Methodology:

Methodology Questions

11. What if I get a “bad” panel (such as panelists
whose listening patterns are clearly not
characteristic of my listeners)?

The size of Arbitron’s PPM panel is set to provide a level of
statistical consistency equal to or greater than what we get
in the Diary service. The panel is also set up to mirror the
market on a number of different characteristics, to be sure
all groups are represented. Also, keep in mind that ongoing
“panel churn” ensures that a number of households
transition in and out of the panel every month. Arbitron’s
Twin Panel study conducted in Houston-Galveston
substantiated that sampling consistency exists using the
PPM panel methodology.

12. What percentage of the panel is in-tab (or
counted in the panel) at any given time?

Our daily in-tab goal averages 75% of the installed panel.

13. Do men and women carry the meter for the
same amount of time each day?

Arbitron has not seen any evidence of differences by
gender in the Houston-Galveston or the Philadelphia
studies. Men and women have similar in-tab rates, and
both wear the meter for an average of 14.5 hours per day.

14. How will women wear the meter? (Men, at least,
can wear it on their belts.)

Based upon our exit interviews, we’ve found that the
majority of women, like the majority of men, prefer to wear
the meter clipped to their clothing—usually on their
waistbands or carried in their pockets. However, women
are more likely to have used the carry accessories that
Arbitron provides (such as a lanyard) at least once.

15. Does the meter stop capturing any listening
after the green light goes off?

As long as the battery is charged, the meter is always
“listening” for codes. As long as a person meets the criteria
indicating that he or she complied for the day, then all of
the exposure detected by the meter is counted.

16. How long can a panelist stay in the panel?
A panelist can stay in the panel for up to two years.

17. What’s the average monthly turnover of
panelists?

We are experiencing approximately eight percent turnover
of panelists per month. Panelists leave for a variety of
reasons: They can move; they may not comply and,
therefore, Arbitron asks them to leave; they choose to no
longer participate; or they are routinely rotated out of the
panel after 24 months of participation.

18. Do you have control over panel demographics?
There are several ways in which we exercise control over
panel demographics in order to have a representative
sample. We stratify our sample by geography (including
High-Density Black and Hispanic areas) to ensure a
representative starting sample. In Philadelphia, these
stratifications are geography, race/ethnicity and the
presence of 18- to 24-year-olds. We monitor each person’s
compliance on a daily basis, and noncompliance triggers
phone contact from an Arbitron panel relations specialist
and other coaching.

19. If a panelist works third (overnight) shift, will
the PPM record his or her listening?

Of course; however, if the meter isn’t docked at the time of
scheduled download (which normally occurs during the
overnight hours), the system will make another attempt to
download the data once the meter is back in the dock.
Also, when the meter is docked, it downloads and stores
the data so that they are ready to be sent back to Arbitron
during the next phone call. The meter does not actually
have to be docked at the time of that phone call.

20. What constitutes motion?
The motion detector is sensitive enough that normal
breathing will register as motion with the PPM.

21. What’s the “six out of seven” rule?
In order for a panelist’s media exposure to be included in
the weekly audience estimates, he or she must be included
as “in-tab” for at least six out of the seven days of the
survey week. In order to be in-tab for a day, the age 18+
panelist must have carried the meter for at least eight hours
(the minimum requirement for kids age 6-17 is five hours).
So, it is possible for a panelist to contribute media
exposure for a day but not be included in the weekly
estimate.

22. If a panelist listens only five out of seven days,
will he or she be in the weekly data?

Crediting rules will report listeners in weekly estimates if
they listen six out of seven days in a week. However, daily
listening will still be credited for each of the days of the
week that the station was listened to (see question 21 for
additional details about this rule).

23. How do you reward your panelists for carrying
the meter?

Panelists may earn points by simply doing what we ask
them to do: undock the meter when they wake up, wear
their meter all day and dock the meter at night. The more
they comply, the more points they are rewarded. There are
also incentives for panelists to remain in the panel for
longer time periods.

24. How much do panelists get paid to carry the
PPM?

The amount of our incentives is considered proprietary
information; however, it’s a much higher figure compared to
the diary. Keep in mind that money is not the primary
incentive in getting the panelist to cooperate; panelists
cooperate because they feel they have a “voice” in the way
radio stations are programmed.

25. What if a panelist goes on vacation?
Currently, a panel relations specialist will coach the panelist
to leave the PPM in the dock. Arbitron is also testing travel
chargers, which are similar to portable cell phone chargers,
that will allow panelists to take their PPM devices with
them.

26. Does Arbitron tell people to “wear” the PPM?

Yes. When a person agrees to be in the panel we explain
to him or her that he or she must wear or carry the PPM in
order to keep it in motion. Our printed user guides as well
as Arbitron’s panel relations specialists coach panelists on
the three things they need to do to be in the panel:
• Undock the meter when they wake up.
• Keep it with them during the entire day.
• Dock it when they go to bed.
The phrase “rise to retire” is frequently used.

27. What happens if someone wears the PPM under
a heavy coat or in a purse?

The PPM is intended to mimic the human ear. It will pick up
listening as long as it can “hear” the station. Wearing the
PPM under a coat or on a purse also lowers the
background noise, so the meter can still detect the code.

28. How many seconds does it take the PPM to
register listening?

It takes the PPM about 15 seconds to register listening.
 
YOu can go on all day, but the fact is, Arbitron changed its methodology, not that less people are listening..

Fact is, Limbaugh (whom I'm not much of a fan of) has never been so popular as he is now. Not sure why you are having a hard time dealing with this...

I guess I've just seen too many leftist schemes to try to silence talk radio. Trying to re-impose the "(un)fairness doctrine", sponsor boycotts, bankrolling Air America, and so on. They never work, and this one won't either.

Now, if we can just get the government to stop bankrolling NPR, and make them have to compete for listeners like everyone else does, that would be an accomplishment.
 
What leftist schemes to silence talk radio? What rightist schemes to silence the liberal sisters of TV cables? Judas Priest, kid, give us some incontrovertible evidence, not a flawed assertion with weak surmises.
 
Last edited:
YOu can go on all day, but the fact is, Arbitron changed its methodology, not that less people are listening..

Fact is, Limbaugh (whom I'm not much of a fan of) has never been so popular as he is now. Not sure why you are having a hard time dealing with this...

I guess I've just seen too many leftist schemes to try to silence talk radio. Trying to re-impose the "(un)fairness doctrine", sponsor boycotts, bankrolling Air America, and so on. They never work, and this one won't either.

Now, if we can just get the government to stop bankrolling NPR, and make them have to compete for listeners like everyone else does, that would be an accomplishment.

Yes, Arbitron changed it's methodology. 4 years ago. So that doesn't explain why the ratings are lower for Rush now. The only explanation IS that less people are listening.

Now, there's been a lot of talk in this thread as to the reasons why. But it is incontrovertible that less people have been listening to Rush during the last six months than previously. Don't know why you are having a hard time dealing with this....
 
YOu can go on all day, but the fact is, Arbitron changed its methodology, not that less people are listening..

Fact is, Limbaugh (whom I'm not much of a fan of) has never been so popular as he is now. Not sure why you are having a hard time dealing with this...

I guess I've just seen too many leftist schemes to try to silence talk radio. Trying to re-impose the "(un)fairness doctrine", sponsor boycotts, bankrolling Air America, and so on. They never work, and this one won't either.

Now, if we can just get the government to stop bankrolling NPR, and make them have to compete for listeners like everyone else does, that would be an accomplishment.

Yes, Arbitron changed it's methodology. 4 years ago. So that doesn't explain why the ratings are lower for Rush now. The only explanation IS that less people are listening.

Now, there's been a lot of talk in this thread as to the reasons why. But it is incontrovertible that less people have been listening to Rush during the last six months than previously. Don't know why you are having a hard time dealing with this....

No, Arbitron changed its method recently when it started handing out welfare money to rate radio programs...

Frankly, its such an inaccurate system, I wonder why anyone still pays attention to it..

Meanwhile, the people who REALLY matter, the ones with Jobs and livlihoods, are still listening to talk radio on their Ipods and their computers.

But you keep worrying about that cutting edge technology of 1920, man.

Hey, I've got an old "BOrders Books" Card... I can send you that.
 
YOu can go on all day, but the fact is, Arbitron changed its methodology, not that less people are listening..

Fact is, Limbaugh (whom I'm not much of a fan of) has never been so popular as he is now. Not sure why you are having a hard time dealing with this...

I guess I've just seen too many leftist schemes to try to silence talk radio. Trying to re-impose the "(un)fairness doctrine", sponsor boycotts, bankrolling Air America, and so on. They never work, and this one won't either.

Now, if we can just get the government to stop bankrolling NPR, and make them have to compete for listeners like everyone else does, that would be an accomplishment.

Yes, Arbitron changed it's methodology. 4 years ago. So that doesn't explain why the ratings are lower for Rush now. The only explanation IS that less people are listening.

Now, there's been a lot of talk in this thread as to the reasons why. But it is incontrovertible that less people have been listening to Rush during the last six months than previously. Don't know why you are having a hard time dealing with this....

No, Arbitron changed its method recently when it started handing out welfare money to rate radio programs...

Frankly, its such an inaccurate system, I wonder why anyone still pays attention to it..

Meanwhile, the people who REALLY matter, the ones with Jobs and livlihoods, are still listening to talk radio on their Ipods and their computers.

But you keep worrying about that cutting edge technology of 1920, man.

Hey, I've got an old "BOrders Books" Card... I can send you that.

No, they changed their methodology in 2007 from diaries to PPM. They've always paid participants.

You're just floundering around now.

Rush has lost listeners during the last six months. Fact :thup:
 
No, they changed their methodology in 2007 from diaries to PPM. They've always paid participants.

You're just floundering around now.

Rush has lost listeners during the last six months. Fact :thup:

Except now they are paying the welfare queens $200.00 to say they're listening to Urban Radio, as opposed to $50.00 before.

Sorry, sonny boy, I've heard you guys predicting Rush's demise for 25 years now...

And every year, he keeps on going, despite all the mud, despite all the tricks, and so on.

Here's more on how the latest one is working..

The American Spectator : Talk Radio Hosts Targeted in Ratings Scandal?

In this case this means the bottom line is -- the bottom line. In 22 years says another source familiar with the Limbaugh operation, Rush has never -- not once -- had a down year. With his tech empire rapidly and successfully expanding as was evidenced in December with the release of his web app and the Apple statistics, Rush is firmly at the head of this conservative talk-tech revolution. While liberal and anti-conservative operatives are trying to get away with saying his ratings are "dying," the fact is Limbaugh has already, in the first five months of 2011, enjoyed a 10% boost over 2010 in gross revenues, radio advertising, web subs, and more.

To borrow a phrase, a similar version of this is ditto for Hannity and Levin. They are massive commercial successes in expanding their conservative message through the use of technology well beyond the literal AM radio dial.


The point is, all the big talkers have largely moved over to internet formats... and frankly, there's an advantage to that. I can't listen to Rush at work (unlike USMB liberal posters, I have a real job!) so a podcast would be ideal.
 
JoeB miscues very weak data and has no solid base from which to argue.

Tis what tis: Rush has lost listeners and share because of his mouth.
 
No, they changed their methodology in 2007 from diaries to PPM. They've always paid participants.

You're just floundering around now.

Rush has lost listeners during the last six months. Fact :thup:

Except now they are paying the welfare queens $200.00 to say they're listening to Urban Radio, as opposed to $50.00 before.

Sorry, sonny boy, I've heard you guys predicting Rush's demise for 25 years now...

And every year, he keeps on going, despite all the mud, despite all the tricks, and so on.

Here's more on how the latest one is working..

The American Spectator : Talk Radio Hosts Targeted in Ratings Scandal?

In this case this means the bottom line is -- the bottom line. In 22 years says another source familiar with the Limbaugh operation, Rush has never -- not once -- had a down year. With his tech empire rapidly and successfully expanding as was evidenced in December with the release of his web app and the Apple statistics, Rush is firmly at the head of this conservative talk-tech revolution. While liberal and anti-conservative operatives are trying to get away with saying his ratings are "dying," the fact is Limbaugh has already, in the first five months of 2011, enjoyed a 10% boost over 2010 in gross revenues, radio advertising, web subs, and more.

To borrow a phrase, a similar version of this is ditto for Hannity and Levin. They are massive commercial successes in expanding their conservative message through the use of technology well beyond the literal AM radio dial.


The point is, all the big talkers have largely moved over to internet formats... and frankly, there's an advantage to that. I can't listen to Rush at work (unlike USMB liberal posters, I have a real job!) so a podcast would be ideal.

You really don't know how Arbitron works, do you? I've pointed out at least twice now where you are wrong. And you've just blithely ignored it and repeated the same mantra.

Let me try again:

With the advent of PPM, the compensation structure for ALL participants changed from a straight $50 per week to a points system. The more points you get, the more you are compensated. This goes for ALL participants. You're pulling this urban stuff from thin air.

And with PPM no one can "say" they listen to one station or another. The device captures and records what is being listened to. Period.

And I've already said multiple times in this thread that I do not believe this ratings downturn means that "Rush is dying". So perhaps you would care to read what I have written...sonny boy? But it does mean that less people have listened to him for the last six months. That is a fact.

And all the big talkers have internet streams in addition to radio shows. They won't abandon radio shows in favor of internet because there is not enough revenue there to replace the revenue gained from on-air broadcasting at this time.

You may continue floundering around now.
 
JoeB miscues very weak data and has no solid base from which to argue.

Tis what tis: Rush has lost listeners and share because of his mouth.

Unproven. That is your opinion. Not fact.

We are in a slow time politically. Unlike in the last off cycle of '09, there is no large national debate happening that would compel people to listen to any radio political pundit. In '09 we had the healthcare debate.

You would need to see a steady decline over the next 6 to 12 months as the presidential election heats up to prove that people don't like what Rush, specifically, is saying.
 
You really don't know how Arbitron works, do you? I've pointed out at least twice now where you are wrong. And you've just blithely ignored it and repeated the same mantra.

Let me try again:

With the advent of PPM, the compensation structure for ALL participants changed from a straight $50 per week to a points system. The more points you get, the more you are compensated. This goes for ALL participants. You're pulling this urban stuff from thin air.

And with PPM no one can "say" they listen to one station or another. The device captures and records what is being listened to. Period.

You may continue floundering around now.

Whatever, guy, keep pretending you are relevent, man.

Frankly, the whole notion of PPM is kind of flawed. What's to keep me as a PPM listener to simply taking my PPM device, putting it next to my radio, and then leaving for work for the day? Then I get more points for saying I listened to the radio, when I was in fact watching TV or working or doing anything else...

So it seems that you are just trading one flawed system for another, aren't you?

In fact, Arbitron is fudging the numbers because the Obama FCC put pressure on them..

Arbitron bargains with FCC on audience metrics device

The Arbitron company seems to be taking a strategic shift in its effort to head off a Federal Communications Commission investigation of its controversial new Portable People Meter (PPM) system. The radio audience measurement company's top officials are assuring interim Chair Michael Copps and a United States Senator that they will meet with their critics and try to address concerns that the new device will undercount minority radio station audiences.

As Ars has reported, since September of last year, minority broadcasting advocates have been asking the FCC to run a "Section 403" investigation on the PPM—403 being that portion of the Communication Act's rules that allow the agency to initiate inquiries on broadcasting issues. The Commission hasn't made a decision on whether to launch that probe. Former FCC Chair Kevin Martin seemed lukewarm about the idea, while Democrat Jonathan Adelstein has said that he wants one.

The subject of all the controversy, the PPM, is a mobile phone-sized device that, as already noted, replaces Arbitron's hallowed "diary" system, in which consumers keep written track of their listening habits. It picks up ID codes in radio signals streaming near the person who wears the app, then transmit listening data to a database used by advertisers. Arbitron stats have a big impact on the advertising revenue of radio stations, and they need all the ad revenue they can get these days.
 
You really don't know how Arbitron works, do you? I've pointed out at least twice now where you are wrong. And you've just blithely ignored it and repeated the same mantra.

Let me try again:

With the advent of PPM, the compensation structure for ALL participants changed from a straight $50 per week to a points system. The more points you get, the more you are compensated. This goes for ALL participants. You're pulling this urban stuff from thin air.

And with PPM no one can "say" they listen to one station or another. The device captures and records what is being listened to. Period.

You may continue floundering around now.

Whatever, guy, keep pretending you are relevent, man.

Frankly, the whole notion of PPM is kind of flawed. What's to keep me as a PPM listener to simply taking my PPM device, putting it next to my radio, and then leaving for work for the day? Then I get more points for saying I listened to the radio, when I was in fact watching TV or working or doing anything else...

So it seems that you are just trading one flawed system for another, aren't you?

PPM device must be worn. If not worn, the data is thrown out. The device can detect movements, and must detect them on a frequent basis in order for the data to be counted.

Swing and a miss, again.

And no one was claiming that PPM was perfect. There will never be a perfect measurement of what is listened to. What IS being claimed that it is on a large order of magnitude more accurate than the old diary system.

So what's your point? Just more floundering?


In fact, Arbitron is fudging the numbers because the Obama FCC put pressure on them..

Arbitron bargains with FCC on audience metrics device

The Arbitron company seems to be taking a strategic shift in its effort to head off a Federal Communications Commission investigation of its controversial new Portable People Meter (PPM) system. The radio audience measurement company's top officials are assuring interim Chair Michael Copps and a United States Senator that they will meet with their critics and try to address concerns that the new device will undercount minority radio station audiences.

As Ars has reported, since September of last year, minority broadcasting advocates have been asking the FCC to run a "Section 403" investigation on the PPM—403 being that portion of the Communication Act's rules that allow the agency to initiate inquiries on broadcasting issues. The Commission hasn't made a decision on whether to launch that probe. Former FCC Chair Kevin Martin seemed lukewarm about the idea, while Democrat Jonathan Adelstein has said that he wants one.

The subject of all the controversy, the PPM, is a mobile phone-sized device that, as already noted, replaces Arbitron's hallowed "diary" system, in which consumers keep written track of their listening habits. It picks up ID codes in radio signals streaming near the person who wears the app, then transmit listening data to a database used by advertisers. Arbitron stats have a big impact on the advertising revenue of radio stations, and they need all the ad revenue they can get these days.

Your link doesn't support your claim. Floundering again.
 
Actually, it does, but it requires a bit of thinking...

The FCC, run by Obama Hacks, threatens to sue Arbitron if they don't get the results that puts money in the pockets of their cronies... So Arbitron changes its methods. And lo and behold, the Urban stations that play all the songs about bitches and ho's are suddenly getting "better" ratings. And the ones that say things that the Obama hacks don't like, wow, their ratings are "dropping".

Hmmmmmm....

Yes, nothing to see here.

Hey, RadioBoy, you know what your real problem is. Most people don't listen to the radio anymore at all. I use mine as an Alarm clock and that's about it...
 
Actually, it does, but it requires a bit of thinking...

The FCC, run by Obama Hacks, threatens to sue Arbitron if they don't get the results that puts money in the pockets of their cronies... So Arbitron changes its methods. And lo and behold, the Urban stations that play all the songs about bitches and ho's are suddenly getting "better" ratings. And the ones that say things that the Obama hacks don't like, wow, their ratings are "dropping".

Hmmmmmm....

Yes, nothing to see here.

Hey, RadioBoy, you know what your real problem is. Most people don't listen to the radio anymore at all. I use mine as an Alarm clock and that's about it...

Completely unsubstantiated nonsense that you have yet to prove. Repeatedly. You should've posted that in conspiracy theories.

I really don't care what you use your radio for. Makes no difference to me.
 
Oh, and your other comment, that the PPM is magic and can tell when it's wearer is actually listening to something. Right. Suspend it from a rubber band, put it next to a fan.. All the movement of a slug sitting in his car or in his cubicle, maybe more. Sounds like a pretty easy system to beat.
 

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