Romney needs to pound this issue, repeatedly and incessantly. America needs to understand that Obama serves ONLY the unions. If you're not a public employee, if you aren't in the UAW, if you don't belong to SEIU, then Barack Obama is against you.
If you work 20 hours a day creating a business, then Obama views you as greedy, and not paying your fair share. He views any success you have as a favor from him and the government. If you own a business, then Barack Obama says that HE, not you, determine the success of that business. If you make it, it's only because he let you.
Tell Obama that you are the reason that your business succeeds, and you are the reason that he will be leaving office in January.