So, it sounds as though little or no progress is being made between the owners and the NFLPA on a new CBA. The NFL just filed an unfair labor practice charge (
NFL.com news: NFL says players' union is 'surface bargaining' so it can file suit) and the executive director of the NFLPA has reportedly said multiple times that he expects a lockout (
NFL.com news: NFL owners call meeting for final day of current labor deal). Does this mean we will not have a 2011 season? Will we have replacement players? How badly will it hurt the NFL if they don't have a 2011 season with regular players?
With the billions of dollars involved, I'd think the owners and players would both want to work damn hard to make sure they don't kill their golden goose.
You will see professional football played in 2011 by the same professionals you saw play it in 2010. Too much money is to be made by playing the games--by both sides.
What worries (or should worry) the NFL isn't paying the players X or Y an extra 50K a year. Currently, those high salaries and cache that the NFL has forms a barrier to entry that no other sports league has. If the NFL were smart, they'd recognize that there are benefits to paying a backup offensive lineman 400,000 a year.
There is no reason to start another baseball or basketball league. The interest isn't there for one thing and the venues used are booked year round or very nearly. However, football has a volitile mix of dozens if not hundreds of empty stadiums--big freaking ones too--that make no money for 300+ days a year, fan interest that is borderline religious, and a never-ending factory of production in the colleges.
If you watched the landmark
30 on 30 about the USFL, you'd have seen where the salaries skyrocketed after the USFL's creation and really never stopped going upward. You also saw where 4 of the league's players qualified for the Pro Football HOF (Jim Kelly, Steve Young, Reggie White, and Gary Zimmerman). I'm not sure how many ex USFLers became NFL Pro-Bowlers but I'm willing to bet the number is probably in 3 digits in terms of the # of appearances in the Pro Bowl.
The NFL owners can crush the NFLPA. They can but they shouldn't because of this very thing. There would be no barrier to entry for someone--and I'm not kidding--like Jay-Z or a group fronted by him. There is a shitload of loose capital flowing around the world and while the NFL can pick who it lets into the club, an upstart league has no such requirement to be snooty and would welcome musicians with mega-bucks to spend.
Imagine the deal that can be put together; see JayZ at the Staples Center in LA on Saturday night then watch his team on Sunday in the Rose Bowl. Tickets plus airfare from New York start at $800. Or Fly Virgin Atlantic to London to see the Silly Nannies (inside joke) play in Wembly Stadium courtesy of team owner Richard Branson. Text "Virgin" to XXXXX to qualify for the sweepstakes (only $0.99 an entry).
The stadiums will still be there and I know most NFL owners are leaseholders at their stadia now but nothing is keeping a prospective league from tapping the empty collegiate stadiums that are vacant every Sunday. These are first-class facilities in their own right.
What it comes down to is whether or not fans will pay to see a second tier product. In basketball; no. In baseball, no...it won't happen because the entire 2nd tier--the minor leagues will be either playing or will be shut down by the owners as well as to not damage their prospects when an MLB strike is over. In football? More than likely there will be empty seats galore in many stadiums and some will have decent crowds. None of the owners will be making money off of their teams though. Taking the losses will be expected and likely part of the budget.
Meanwhile; the NFL owners will be competing for Heisman trophy winners the same way they did in the 1980's. Net loss for the owners to not get this solved. For the players, it's really a win/no lose situation. The market will be sated one way or the other. There may be some lean years coming up but over all, the players will come out far ahead of the owners.