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He
sent two of his most trusted White House operatives to take the helm of his re-election campaign in Wilmington, Del., after Mr. Trump seized control of the Republican primary race more rapidly than Mr. Biden’s advisers had initially expected.
And other Biden aides are drafting wish lists of potential surrogates, including elected officials, social media influencers and the endorsement of their wildest dreams:
the global superstar Taylor Swift.
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The biggest and most influential endorsement target is Ms. Swift, 34, the pop sensation and
N.F.L. enthusiast, who can move millions of supporters with an Instagram post or a mid-concert aside. She
endorsed Mr. Biden in 2020 and, last year, a single Instagram post of hers led to
35,000 new voter registrations. Fund-raising appeals from Ms. Swift could be worth millions of dollars for Mr. Biden.
Gov. Gavin Newsom of California, a top Biden surrogate, all but begged Ms. Swift to become more involved in Mr. Biden’s campaign when
he spoke to reporters after a Republican primary debate in September.
The chatter around Ms. Swift and the potential of reaching
her 279 million Instagram followers reached such intensity that the Biden team urged applicants in a job posting for a social media position not to describe their Taylor Swift strategy — the campaign had enough suggestions already. One idea that has been tossed around, a bit in jest: sending the president to a stop on
Ms. Swift’s Eras Tour.
