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That's what FaceBook is: A Giant Intelligence gathering operation.
Why have spies when you can just create a "Social Network" where everyone voluntarily puts all their information up for the world to see (and gather)?
Sorta like when The Simpsons' Mr Burns sold his Nuclear Powerplant and bought a Casino. He tells Smithers: "Look! People come in, willingly empty their pockets and leave. It's the perfect business!"