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- Oct 15, 2015
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From the leftist rag "The Guardian" on advice to Harris: Talk more about working class needs and less about Trump.
www.theguardian.com
Our polling shows that the best way to defeat Trump is offer a compelling economic platform that puts working families first, (not attacking Trump).
This is hair-raising stuff. And the campaign thinks that menacing warnings like these will motivate some urgency to march to the polls for Harris. The only problem is that voters, especially working-class voters, seem uniquely uninspired by the appeal.
The Center for Working-Class Politics (CWCP) recently tested a variety of political messages on voters in Pennsylvania, a key battleground for both campaigns, to determine what kind of rhetoric is working to nudge blue-collar voters toward Harris. In collaboration with the polling firm YouGov, we polled a representative sample of 1,000 eligible voters in Pennsylvania between 24 September and 2 October 2024. We asked respondents to evaluate different political messages that they might hear from Harris and Trump, and to score them on a scale of favorability.
In line with our past research, we found that economically focused messages and messages that employed a populist narrative fared best relative to Trump-style messages about Biden’s competence, immigration, corrupt elites, critical race theory, inflation, election integrity and tariffs. No surprise there. Meanwhile, Harris’s messages on abortion and immigration fared worse than any of the economic or populist messages we tested.
Yet no message was as unpopular as the one we call the “democratic threat” message.
Much like Harris’s recent rhetoric, this message called on voters to “defend our freedom and our democracy” against a would-be dictator in the form of Trump. It named Trump as “a criminal” and “a convicted felon” and warned of his plans to punish his political enemies. Of the seven messages we tested, each relating to a major theme of the Harris campaign, the “democratic threat” message polled dead last.
It was the least popular message relative to the average support for Trump’s messages. And it was the least popular message among the working-class constituencies Harris and the Democrats need most.
Among blue-collar voters, a group that leans Republican, the democratic threat message was a whopping 14.4 points underwater relative to the average support for Trump’s messages. And among more liberal-leaning service and clerical workers, it was also the least popular message, finishing only 1.6 percentage points ahead of the Trump average.
Similar advice comes from the fairly unbiased media the AP, and other left biased media such as WAPO, and the NYT. But, for now, Harris is full speed ahead blasting Trump as a threat to democracy.
To win, Harris should talk more about working-class needs and less about Trump | Dustin Guastella
Our polling shows that the best way to defeat Trump is offer a compelling economic platform that puts working families first
www.theguardian.com
Our polling shows that the best way to defeat Trump is offer a compelling economic platform that puts working families first, (not attacking Trump).
This is hair-raising stuff. And the campaign thinks that menacing warnings like these will motivate some urgency to march to the polls for Harris. The only problem is that voters, especially working-class voters, seem uniquely uninspired by the appeal.
The Center for Working-Class Politics (CWCP) recently tested a variety of political messages on voters in Pennsylvania, a key battleground for both campaigns, to determine what kind of rhetoric is working to nudge blue-collar voters toward Harris. In collaboration with the polling firm YouGov, we polled a representative sample of 1,000 eligible voters in Pennsylvania between 24 September and 2 October 2024. We asked respondents to evaluate different political messages that they might hear from Harris and Trump, and to score them on a scale of favorability.
In line with our past research, we found that economically focused messages and messages that employed a populist narrative fared best relative to Trump-style messages about Biden’s competence, immigration, corrupt elites, critical race theory, inflation, election integrity and tariffs. No surprise there. Meanwhile, Harris’s messages on abortion and immigration fared worse than any of the economic or populist messages we tested.
Yet no message was as unpopular as the one we call the “democratic threat” message.
Much like Harris’s recent rhetoric, this message called on voters to “defend our freedom and our democracy” against a would-be dictator in the form of Trump. It named Trump as “a criminal” and “a convicted felon” and warned of his plans to punish his political enemies. Of the seven messages we tested, each relating to a major theme of the Harris campaign, the “democratic threat” message polled dead last.
It was the least popular message relative to the average support for Trump’s messages. And it was the least popular message among the working-class constituencies Harris and the Democrats need most.
Among blue-collar voters, a group that leans Republican, the democratic threat message was a whopping 14.4 points underwater relative to the average support for Trump’s messages. And among more liberal-leaning service and clerical workers, it was also the least popular message, finishing only 1.6 percentage points ahead of the Trump average.
Similar advice comes from the fairly unbiased media the AP, and other left biased media such as WAPO, and the NYT. But, for now, Harris is full speed ahead blasting Trump as a threat to democracy.
