Thinker101
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- Mar 25, 2017
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Many of us have heard of No Kings, maybe seen the signs and protests. This may be what they are really protesting.
At its recent annual franchise convention, Burger King came clean on why the fast food giant ditched the ‘Creepy King’ mascot that became a staple of the brand for years.
The Creepy King was a marketing fixture for Burger King from 2004 through 2011 before being retired. It has since made a few reappearances since 2015 and thanks to a report from RBO we now know why the Creepy King was put out to pasture: it freaked out kids and sent families in droves flocking to McDonald’s.
Burger King Ditched The 'Creepy King' Mascot Because It Freaked Out Kids And Sent Families To McDonald's
At its recent annual franchise convention, Burger King came clean on why the fast food giant ditched the ‘Creepy King’ mascot that became a staple of the brand for years.
The Creepy King was a marketing fixture for Burger King from 2004 through 2011 before being retired. It has since made a few reappearances since 2015 and thanks to a report from RBO we now know why the Creepy King was put out to pasture: it freaked out kids and sent families in droves flocking to McDonald’s.
Burger King Ditched The 'Creepy King' Mascot Because It Freaked Out Kids And Sent Families To McDonald's