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In 1954, social psychologist Leon Festinger embedded himself in a cult called The Seekers, whose leader, Dorothy Martin, preached that a UFO would rescue them before destroying the planet on Dec. 21 of that year. When that didnāt happen, many sect members left. But most of the inner circle remained, inventing all kinds of rationales for why the prophecy didnāt come true (e.g. their faith persuaded the aliens to give Earth a second chance) and redoubled their devotion.
From this research, Festinger developed the theory of cognitive dissonance: that human beings will do just about anything to resolve contradictions between our deeply held beliefs about the world and the reality of the world itself. Cognitive dissonance is so unpleasant, so disordering and catastrophic for the ego, that no amount of absurd, tortured reasoning is worse than reality contradicting a deeply held belief.
From this research, Festinger developed the theory of cognitive dissonance: that human beings will do just about anything to resolve contradictions between our deeply held beliefs about the world and the reality of the world itself. Cognitive dissonance is so unpleasant, so disordering and catastrophic for the ego, that no amount of absurd, tortured reasoning is worse than reality contradicting a deeply held belief.
The Mentality That Explains Trumpās Dead-Enders
Trumpism is a religion, and religions do not allow for counterfactual evidence.
www.thedailybeast.com