Embrace and extend was Microsoft's approach to standards - and still is. They got the strategy from Microsoft.
Essentially I see Apple as nothing more than a very rich consumer electronics company who hasn't quite figured out the actual "technology market". They've lived by the phone, they'll die by the phone. It's a very fickle market. People get a new one every year and they won't think twice about changing manufacturers.
I don't agree at all.
Apple has been very nimble in putting out products. They dominated the the MP3 market with iPods, when competition overtook them, they jumped to the phone market and dominated. Once Google overtook them they moved to the tablet market, where they currently enjoy dominance. That too is fading, so they are ready to move on - they tried streaming media, but Netflix is already there.
Apple can never really dominate a market, they are a hit and run company - but they make scads of money doing it.
In the meantime, I don't really see Google as being a realistic competitor to Microsoft. Amazon is a competitor to Microsoft. Google's just cheap garbage. Give them 5 years and maybe they'll come up with a usable product.
Android dominates the mobility market, with the release of Ice Cream Sandwich as open source, this is only expanding. Google has a huge jump on cloud technology that Apple will never match. Microsoft you never can tell about, they have enormous resources and talent. But at the moment, cloud computing belongs to Google. After all, Salesforce.com doesn't run on Microsoft, or on Apple, they run on Google Cloud Services. With heavy hitters like SAP and Oracle using Google Cloud Technology, it will be very difficult for others to compete in this arena.
Anything can happen, and in technology it usually does, but at the moment, Google is the best positioned technology company out there. Microsoft is fading, and as you pointed out, Apple is just a consumer electronics company on par with Sony or Samsung, they aren't really a technology company.
The thing about all these providers - Amazon, Rackspace, etc.... is they'd better provide and encourage a complete non-Microsoft solution or else they risk enriching their competitor with their own platform.
Amazon is an E-Tailer. While I admire the company, they don't play in the same space that M$, IBM and Google do.
We saw Novell do this back in the 90's. They provided a PC-friendly server platform that encouraged people to put a Microsoft-based PC on every desk. This made Microsoft so rich that they developed a server platform that knocked Novell right out of business.
Suse is still a good platform.
What caused the demise of Novell was their inability to support a graphical world. Netware wasn't able to transition to the Windows world. And honestly, was I to support IPX in the TCP/IP world?
...And to a certain extent I think that we are seeing and will continue to see the same thing happen to VMWare in the near future.
I agree, I think we're already seeing the decline of VMWare. I'm moving my VM's to Hyper-V en masse.
(Parenthetically I will add that all of this is nothing that the Appleidiots will understand because they have an effin clue what happens when they pull up a web page on their phone.)
If anybody plans on running Microsoft out of business then they're not going to do it by creating a platform that ultimately ends up selling alot more licenses for Microsoft.
I don't know that anyone can put M$ out of business. Hell, I'm an MCSE, my livelihood depends on Microsoft technology and NO ONE touches Microsoft in the mid-sized server arena. Server 2008R2 outclasses any flavor of Linux I've ever seen, by a huge margin.
So again I agree, as long as business host local networks, Microsoft will dominate. But a paradigm shift could make LAN's, WAN's and VPN's irrelevant, due to the cloud.
Price/Performance is one thing. This is what all these providers tout (Amazon, Google, Rackspace, etc.). In the end if you look at the underlying technology you'll likely conclude that not only is Microsoft miles ahead of them, but Microsoft has a vision that is a good decade ahead of their's and Microsoft is widening the gap every year.
Perhaps.
But can they leverage it?
I saw Microsoft surface computing demonstrated in 2005. It was the future, it was so clean and useful. Here we are in 2012, where is it? It's still relegated to tech demos and CSI shows. Why can't Microsoft actually sell the most powerful platform on the planet?
Welcome to Surface
I will help some Appleidiot (comment not directed at UC2008) understand. Using your Mac to connect to your Microsoft Virtual Desktop at work is not "dumping Windows".
LOL, good point.
Nor is using your Mac to open Excel or Word.