Tom Paine 1949
Diamond Member
- Mar 15, 2020
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The mid-term elections demonstrate how democratic governance has fundamentally changed. Consider Arizona’s 2022 governor contest. Prior to the August primary election, candidate Kari Lake said, “We’re already detecting some stealing going on.” A few days before the November election she stressed “If we don’t win, there’s some cheating going on. And we already know that.” On election day she told reporters, “I’m going to be your worst fricking nightmare for eight years, and we will reform the media as well. We are going to make you guys into journalists again, so get ready.” When she lost the election to Katie Hobbs, she called the 2022 election the shoddiest election ever, in history, run by imbeciles. A few weeks later she contested the election and filed suit against Maricopa County election officials.
This is the new normal of Gonzo Governance that has emerged from our communication order featuring digital media that provide instantaneous, personal, and visual information. This entertaining conflict-ridden media logic promotes evocative reaction rather than referential and reflective communication. Gonzo, or breaking the mold of a conventional activity, was popularized by Hunter Thompson’s deviant-drugged-edgy lifestyle and approach to journalism…
A key feature of a Gonzo perspective is that individual actors use media performances to rail against a fearful disorder that needs drastic correction. Politicians cultivate and pursue the emotional appeals to audiences and potential constituents. Gonzo is justified by a perceived crisis and a breakdown in institutional and conventional means of dealing with a problem or issue, whether in journalism, criminal justice sentencing, or social organization. A dramatic resolution is offered that resonates with an audience who shares the sense of disorder.
The solution is extraordinary—even deviant, illegal or immoral – breaking boundaries and violating the parameters of social and discursive participation within a community of actors, typically promoting raw emotional meanings and symbols. Gonzo rhetoric requires attention-grabbing bold action that only the savior can provide, such as Kari Lake or Donald Trump. Gonzo Governance is becoming institutionalized as routine resistance to the election process and the rule of law….
The Gonzo Playbook
This is the new normal of Gonzo Governance that has emerged from our communication order featuring digital media that provide instantaneous, personal, and visual information. This entertaining conflict-ridden media logic promotes evocative reaction rather than referential and reflective communication. Gonzo, or breaking the mold of a conventional activity, was popularized by Hunter Thompson’s deviant-drugged-edgy lifestyle and approach to journalism…
A key feature of a Gonzo perspective is that individual actors use media performances to rail against a fearful disorder that needs drastic correction. Politicians cultivate and pursue the emotional appeals to audiences and potential constituents. Gonzo is justified by a perceived crisis and a breakdown in institutional and conventional means of dealing with a problem or issue, whether in journalism, criminal justice sentencing, or social organization. A dramatic resolution is offered that resonates with an audience who shares the sense of disorder.
The solution is extraordinary—even deviant, illegal or immoral – breaking boundaries and violating the parameters of social and discursive participation within a community of actors, typically promoting raw emotional meanings and symbols. Gonzo rhetoric requires attention-grabbing bold action that only the savior can provide, such as Kari Lake or Donald Trump. Gonzo Governance is becoming institutionalized as routine resistance to the election process and the rule of law….
The Gonzo Playbook