Tariffs are killing American icon Jim Beam.

BrokeLoser

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OR did exec’s drink the George Floyd koolaid and kill the brand with a heavy dose of wokeology? Jim Beam started producing commercials that featured trannies and ‘multiculturalism’ and ever since the brand has been on a steep decline. Maybe FUBU is for black folks and Jim Beam is for Rednecks huh?
What’s your thoughts, is the brand on the brink of extinction because tarriffs or because wokeness?
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OR did exec’s drink the George Floyd koolaid and kill the brand with a heavy dose of wokeology? Jim Beam started producing commercials that featured trannies and ‘multiculturalism’ and ever since the brand has been on a steep decline. Maybe FUBU is for black folks and Jim Beam is for Rednecks huh?
What’s your thoughts, is the brand on the brink of extinction because tarriffs or because wokeness?
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Jim Beam, like many American whiskey brands, has faced significant challenges due to tariffs, which have led to a 27% drop in U.S. whiskey exports to the European Union, its largest market. Overall, U.S. spirits exports fell by 9% in the second quarter of 2025, indicating a negative impact on sales due to these trade policies.
san.com The Week

Everything, I could find, points to 1. Tariffs crippling exports in Canada and the European Union (Jim Beams largest overseas market). 2. Americans are tending to drink less, of all whiskeys and Bourbons. The was no mention, I found of any negative publicity backlash, due to any advertising campaign. I rarely buy Beam, tending to keep Marker Mark in the cabinet, but I also and actually drinking much less hard liquor than I used to, especially since leaving the military. Most of my rowdy friends actually have rowdied on down, as the song says. I think, we have only consumed one bottle of Makers Mark since November and that is a little unusual, for us.
 
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