They were a little over 100 million! That is horrible. With the snow and cold gripping the country and nothing else on, not to mention the excitement around Brady going for his 6th ring, ratings should have been through the roof.
Yet they were horrible. This is the first Super Bowl I didn’t watch one snap. I apparently was the only one. Football will never be the same to me and millions of others like me.
**** the NFL!
Super Bowl on NBC is lowest rated in 8 years
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Once AGAIN --- two things about "ratings", number one, they have been in steady decline for ALL sports across the board (MLB, NBA, NFL, NHL and even though it's not a sport, NASCAR) as well as for TV in general as millions disconnect from the traditional broadcast (as I did years ago) because we have OTHER OPTIONS. F'rinstance I watched the whole game --- which I don't normally do unless I have a team in it ---- with no TV service at all. As did who knows how many others via Hulu, YouTube, etc.
And number two, the function of ratings is to set advertising rates. That's it. Unless you're either buying or selling commercial time on that broadcast, they have no meaning. What they measure is
attention, not any kind of "accord" with what they're watching. And given the multitudinous options available to everybody, that attention number really can't be measured. Only a piece of it can, and it's a diminishing share of the whole. That's why TV ratings are in multi-year declines for baseball, football, basketball, hockey, any sport you like.
Because technology.
So nice try at cherrypicking, but we've done this already. Many times.
NBA TV Ratings Continue to Rise as 2018 Starts - Sports Media Watch
Nice try
*ANY* seasonal sport will snowball its interest level as its season develops versus where it started that season. That's just common sense. It's also why this board's bogus arguments about trying to tie the NFL into politics (while claiming to want exactly the opposite) ARE bogus, as they tried to cite equally bogus "lagging" attendance at September games --- the beginning of the football season at the same time baseball was reaching its climax.
But overall, big picture, yes all TV sport --- and all TV in general --- is in ratings decline. Want a link?
Here ya go, from six weeks ago:
>> But the NFL isn’t the only league to take ratings hits this year.
NASCAR’s audience has been getting pared down over the last decade, reaching a stunningly low level in 2017.
College football also slid back a bit in 2017.
MLB and
NBA ratings stagnated on local RSNs this season, and the results on a national level were a mixed bag (though both the World Series and Finals shined in 2017).
The NHL took a hit in half of its American markets, and also on a national level for NBC. The
Premier League took a step backwards on NBC after seeing positive growth following its switch to the peacock in 2013-14.
USMNT matches were down 15% as well amidst an absolutely disastrous year on the pitch. <<
I count pro and college football, baseball, basketball, hockey, soccer and English football all in decline, as well as NASCAR.
From later on that same page, analyzing why this is:
>> We’re also going to learn more about viewing habits about consumers in 2018. Gone are the days where watching live on TV is the sole option for consuming sports – fans often stream games on devices and watch them at bars, two areas that Nielsen is frantically trying to measure accurately. If they’re able to do that, maybe networks can take some solace in the fact that the ratings decreases in many sports aren’t as drastic as they once assumed.
There is no one answer for *why* ratings are dropping. Every sport and every network has a different batch of reasons. But with more options to occupy fans’ times than ever before, leagues and networks cannot take their viewers for granted. These aren’t the days where viewers only have three networks to watch. If someone doesn’t watch to watch what is on for *whatever* reason, they have a near-endless amount of options, from on-demand streaming content to oodles of live networks, not to mention non-TV/movie content. <<
There's another comparison you need for this context, and that is this, from an analysis last November::
>>
- After 7 weeks of the NFL regular season, the league's ratings are down just 5 percent from 2016. NFL games have averaged 15.1 million viewers per TV window through Week 7 in 2017, compared to 15.9 million viewers in 2016.
- However, according to data cited in this CNN Media article, ratings at the four major networks are down an average 8% in prime time. NBC is down 4%, CBS is down 6%, ABC is down 11%, and Fox's prime time viewership dropped 20% through the first month of the new TV season, according to Nielsen data. And those numbers are down despite the inclusion of live sporting events.
- In short, if you calculated the networks' ratings excluding NFL games, their ratings declines would be even more pronounced relative to NFL games.
Long story short, comparatively, NFL ratings are still stronger than other programming offered by the networks.
--- Forbes
--- so just as I said, *ALL* TV ratings are in decline. If you've ever heard of Hulu or Netflix or YouTube or a slew of other similar services, and/or if you subscribe to a pro sports stream package like I do, then you have an idea why that is.
So with the TV sports declining in general, and with the NFL's part of that decline taking less of a hit than non-sports TV, the point of cherrypicking to rationalize a bogus point is proven.
/spikes ball, does goofy dance