If you encountered a business being picketed by gays who were denied service, would you cross the picket line to do business with that biz?
No, to do so would be a rejection of Jefferson's words inscribed on the Declaration of Independence:
"We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.--That to secure these rights, Governments are instituted among Men, deriving their just powers from the consent of the governed"
Not only the words of Jefferson, but both the rejection of the spirit embodied in the Civil Rights Act of 1964, and for those who believe in GOD, rejecting the GOD given rights to all HE created.