We should have the choice of "none of the above" on every ballot, federal, state and local.
A candidate should be required to get a majority of the votes to win.
If "none of the above" gets the majority, then we deserve a new election with new candidates.
Voting for the lessor of two evils has been going on too long, we deserve better.
Actually this is an interesting concept. It wouldn't even have to be a majority. A plurality would suffice nicely. Bill Clinton didn't get a majority in either election--in fact if I remember right, he got only 43% of the vote when he ran the first time.
However, I don't even think its who has the most money that determines the winner. It's who can control the message.
If you are effective at scaring the old folks that you will take their medicare away, you can win. If you are effective at promising all manner of goodies to the numbnuts who want to take more than they want to give, you can win. If you can convince enough people that you hold traditional values and are fiscally responsible, you can win. (George W. Bush did that and then didn't follow through on the fiscally responsible part.) If you can inspire the nation to believe that there is a better day ahead you can win. (Both Reagan and Obama did that. Reagan continued that message. Obama didn't.)
If you have an army of proganda robots like ACORN or a large number of strong arm tactic types like the NEA and SEIU, among others, you can control a great deal of the message. All you have to do is convince enough people that they'll reap massive benefits if they vote a certain way--especially if you pay them to vote, drive them to the polls, show them which name to mark, and encourage fraud--and you can tip a close election. You can even sweeten the pot by insisting those in prison be able to vote, discourage any form of verification of citizenship or voter eligibility, allow anybody to vote whether they have registered or not, and don't question professional voters who sell their votes on the internet, and/or who register from place to place to swing elections.
If you have most of the mainstream media pulling for you and oh so subtely gigging the other guy while making you look as good as possible, you have a large leg up.
In spite of all that, Ross Perot, as an example, was able to control the message. However nutty he turned out to be, he was able to control the message. He was quick on his feet, could give tit for tat in any debate, and was such a captivating personality he was constantly on TV without spending a dime. If a third party could come up with somebody like him PLUS having a message that resonates with the public, they could have a shot.
The danger of course, is in splitting the conservative and moderate vote and putting the extremist liberal Democrats in power for the rest of our lifetime.