Obamacare Example of How NOT to do it in Corporate America! lol


Old Fogey
Gold Supporting Member
Sep 25, 2011
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Fredericksburg, VA
PR firms cash in on health rollout woes - Hadas Gold - POLITICO.com

In San Francisco, Singer Associates, a public relations company, used the Obama crisis to prevail upon major real estate and environmental remediation clients to beta test their online programs before launching them. Sam Singer, the president, said, “A lot more clients are now asking for an extra set of eyes on things before they roll them out.’’

And in Boston, the CHT group, with clients in industries ranging from health care to electronics, published a guide titled “Obamacare and Health Insurance Exchanges: A PR Makeover’’ with tips large and small – from holding more news conferences to creating an infographic explaining the benefits of the new law — for what the White House should have done to tamp down the fallout.

Far from the world of government and politics, the botched launch of Healthcare.gov has become an instant classic. It has replaced such notorious bungles as New Coke and the BP oil spill as a real time example in the crisis management world of how not to respond when everything goes wrong. Experts are eagerly cashing in on the administration’s missteps, offering critiques in private interactions with clients, as well as publishing blog posts and op-eds on the basic rules of crisis management that were not followed.

So maybe some good has come out of all this after all?

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